Saturday, January 31, 2009

Real Estate Websites Avoiding The Embarrassment Of Broken Links

Writen by Brandon Cornett

Your real estate website should be the epitome of professionalism.

Why? Because websites reflect their owners. So if a real estate website is sloppy and full of errors, readers will think the same of the agent behind the site. And who wants an error-prone agent helping them with something as important as buying or selling a home?

Take hyperlinks, for example. A website with broken links does not inspire confidence. It does not convey attention to detail, which is what people look for in a real estate agent.

The Reason for Broken Hyperlinks
Broken hyperlinks happen for several reasons: (A) The link points to a file that no longer exists. (B) The link points to a file that has moved. (C) The link is written incorrectly.

Regardless of why broken hyperlinks happen, you should make sure they don't find their way into your real estate website. When you do find them, correct them immediately.

Broken links say a lot about a website, and none of it's good. They say...

  • This is an amateur, unprofessional site.
  • This site is not managed by anyone. (Known as the "ghost-town effect")
  • The owner of this site has no attention to detail.
  • The owner of this site does not care about the site.

Checking for Broken Hyperlinks
Obviously, you don't want your visitors to think any of these things. So conduct a daily walk-through of your website -- weekly at the least. Click on all the links (especially those that link to off-site information, as this information may have been moved without your knowledge). Make sure all images display properly.

A weekly review will only take you two or three minutes, depending on how large your website is. But no matter how long it takes, it's essential.

How to Automate the Process
For a faster and more thorough approach, enter each of your web page URLs into the link checker at this site: www.validator.w3.org/checklink. It will perform an automated diagnostic check of the hyperlinks on every page.

Some of the errors the program returns will merely be recommendations. You can be the judge of that. But it's a quick way to check links for basic functionality -- especially on larger sites with a lot of links and pages.

* Copyright 2006, Brandon Cornett. You may republish this article in its entirety (and unaltered), provided you keep the hyperlinks active and include the byline and author's note.

About the Author
Brandon Cornett wrote the book on real estate websites and web marketing. The Agent's Guide to Websites & Web Marketing includes more than 50 pages of tips and strategies, helpful illustrations, and a comprehensive review of real estate websites from all over the web. Learn more about this exclusive guide by visiting: http://www.armingyourfarming.com/products.

Friday, January 30, 2009

Vgs Visitors Grow Your Sites

Writen by Edward Charkow

I'm sure you have heard about Viral Marketing, but I bet you haven't considered how powerful some of those same strategies can be when you change it from getting others to advertise for you to getting others to GROW your website.

Instead of trying to think about how to have your sites be Viral – think about how you can have visitors "GROW" your website! If they can put in their own input and actually have some kind of result – or a page of their own they will pass it along.

Even if they don't pass it along, tell a friend, or do anything else they have added content to your website. That's something we all like to have right?

To really get a concept like this going you should pick a topic that people are fanatical about. I don't mean religion, politics, or any other potentially dangerous topic. I mean Sports, Hobbies, People, etc…

For my example of what you can do to get fanatics being fanatical on your site is http://www.golfwarz.com . This site isn't horribly busy because it's never been marketed. It's an example of a product called SEOclickbank by Scriptmonthly that has been slightly modified (just changed a few form fields). It will let golfers complain about their clubs. Something that I am sure golfers do privately. It probably will never catch on with the older golfing community but for the younger golfers it will be fun.

It's not a great example because most golfers really don't want to spend time talking about how bad they are. They want to get better, not 'brag' about their shortcomings. If you can get the younger crowd posting in there – a couple posts in a golfing related forum would probably get you some action – the content they add will be search engine fodder. Juice that site up with a golfing tips newsletter, and some golf related affiliate products and you have a long term GROWING income stream. The best part is it's hands free and you don't have to add the content yourself.

This same concept can be modified to thousands of topics. You could make a site to let people talk about their bosses, their cats, anything.

I've given you a lot of ideas today. I hope you spend some time growing your network of websites and you start considering some of the virtual growth strategies I've mentioned here. Once you get a virtual growth site off the ground like this – you can't go wrong.

This article was written by Ed Charkow of http://www.Stmadeveloper.com.

Ed is the lead programmer for Stmadeveloper and has been making viral and virtual websites for his clients for years now.

Thursday, January 29, 2009

How To Choose The Right Internet Marketing Service For Your Company

Writen by Khemal Dole

If you need someone to help you with your online marketing campaigns and you can't find someone within your own company for the job, then you may want to consider hiring an internet marketing service. You probably well know that it is important to have a web presence, and that to obtain that presence you need a solid online marketing plan. Maybe you don't have the knowledge or expertise to do that on your own, and that is where internet marketing services come in. Hiring just ANY internet marketing service isn't going to cut it. When it comes to seeking out internet marketing services for your company, here are some factors to consider.

Any internet marketing services you consider should have the expertise you are looking for. This fact may seem obvious, but too often small business owners make a marketing decision based solely on how big the company is or how fancy their letter head looks. You should make sure that for the specific goals you have in terms of internet marketing the company you choose is right. Have they got experience in the areas you are looking to get help in? Are they dedicated to one area? Do they have their own products?

Secondly, internet marketing services that you trust to work with your business should have a working knowledge of your company. And in order for them to have that, YOU should have it. That is right; you need to know where your company's strengths and weaknesses lie. If you don't know your own company then a hired service won't either. The only way they will get to know your company is through you. So make sure you know your company intimately. Know where your company is positioned in the market and where you want it to be. Only then can you impart that knowledge onto someone else.

Thirdly, because anyone can throw up a website and claim they are one of the thousands of internet marketing services out there, you should check them out. "Google" them by typing their name at www.google.com. Read the reviews and see what they've been up to. Look for former or current customers you can talk to and ask for references if you can. Look for testimonials. This will ensure that you get a company that can truly help you with your company's needs.

Having a web presence is important. What is more important than that is making sure your web presence is taken to the masses in the right manner. If you don't know how to do that on your own, then it may be time to look for experts. Internet marketing services can help you get the exposure you need, but before you choose one make sure you know what you are looking for, that you understand your company's needs, and that you check out your candidates. Once you do that you will have the marketing expertise that can take your company into the "big leagues".

Khemal Dole owns and operates http://www.PaychecksDirect.com, a completely F*R*E*E service which helps many first-timers and even experts find their perfect Work At Home job. Visit http://www.PaychecksDirect.com right now and see for yourself why so many are flocking to his site.

Tuesday, January 27, 2009

Wise Words On Website Content

Writen by Matt Jackson

Websites come and websites go; it's a fact. It's also a fact that websites which have exceptional website content don't go very often. In order to win and retain business you need to be able to attract, keep and excite people's attention but for many that isn't always an achievable target. However without website content that can do this and do it quickly you are losing visitors and potential customers to your competition so if you can't create the website content that will achieve this and more you should consider getting someone who can.

Website content for visitors.

In bygone times keyword cramming your website content was the order of the day; it got you ranked high on search engines affording you plenty of hits to your website but in due course people realised that the visitors they were winning weren't actually taking advantage of the offers on site or clicking the affiliate links. Search engines also cottoned on pretty quickly to the art of keyword cramming and eventually devised a cunning plot that penalises you for the excessive use of keywords within your website content. This article uses a keyword density of just over 6% for the keywords 'website content' and that is just about right. You need to get the balance just right; not making readers obviously aware of the over existence of the term website content but including it often enough that it will get you brownie points with search engines.

Website content for search engines.

Search engines don't employ millions of people to trawl through the millions of websites and then judge how good the content is, instead they use robots or spiders that will crawl your website and measure the use of your keywords in order to ascertain the relevancy and usefulness of your website content. If they find it has too high a percentage they judge you to be a keyword crammer and you will be penalised. If it's too low they determine (rightly or wrongly) that your website content isn't relevant to potential visitors. Again you get penalised. You have to get the balance just right.

Website content that sells your product.

Your website visitors are your potential customers and they should be treated as such, but the average online shopper is very different in temperament to the high street shopper. They want to see useful content surrounding your products and they want to see it on a relevant topic. The latest and most common way to do this is through the use of a number of articles; these articles serve a couple of very useful purposes that we will discuss in a minute.

You should use website content that informs, excites and compels people to purchase your product and it should do so quickly. The average website visitor will give you 3 or 4 seconds before they decide whether to read on. If you can hook them within those few seconds then they become very strong leads; you know they are interested in what you have to say. That gives you the first sentence, possibly two to get your message across.

Don't forget that it can take up to four times as long to read off a computer screen as it can on paper so your website content should be restricted to a minimum of 300 words on a informative page to 1000 words on a page. Any less and you may struggle giving them anything useful but more than this and they'll stop reading. The optimum word count is between 500 and 700 words.

Articles that give value to your website content.

Used well a number of article pages on your site will serve as keyword specific website content pages and also to give your visitors even more information. If you have 50 keywords you want to use you could use 1 article for each keyword. This article would then act as a separate page of website content that will rank on the search engines for that one keyword. Each well written article that your visitors read will move them one step closer to purchasing your product so use them well.

A final word on website content.

The final thing to remember about website content is that it HAS to be unique. Copied or plagiarised website content will see you heavily penalised by the search engines and where a few dollars may have got you high up in the rankings with very well written website content, using stale copied website content will see you plummet to the bottom end of the search results.

About The Author
Matt Jackson www.webwisewords.com is the website of a professional freelance writer who specialises in writing exceptional quality, 100% original website content at more than reasonable rates. Having already written website content and online articles for thousands of sites www.webwisewords.com will give you a free quote and even throw a keyword density analysis and proofread of your existing website content into the bargain (just for requesting a quote!).

Monday, January 26, 2009

The Dos And Donts Of Launching A Small Business Website

Writen by Adil Wali

Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don't offer the same services and most certainly don't charge the same prices. Projects are often riddled with unclear expectations, missed deadlines, and ridiculous hourly rates. What's worse is that many developers have the audacity to ask for even more money halfway through the project. Even after all of the hard work is complete, most companies don't even see a return on investment.

If you haven't been there, you probably know someone who has. IT outsourcing and procurement is often times so traumatizing that many of us vow never to deal with it again. But the whole process need not be so difficult and fruitless. The purpose of this article is to aid you in launching a successful website with minimal pain and effort. Who knows, if you play your cards right, it may even be within budget and on time!

The Don'ts

Don't spend too much on web hosting. If you are a small business that is just beginning to define your online presence, you don't need a whole lot! You most certainly don't need 10,000MB (10GB) of web space and 100,000MB (100GB) of bandwidth each month. So don't pay for it! You might be thinking, "Well, if it's relatively cheap and I may need it in the future, why don't I just spring for it now?" That kind of reasoning paves the road to overspending. Besides, web hosts making such offers are hoping that you won't really use the massive set of features. Expert web developers and power users will use that kind of space and bandwidth, however, and the end result is a bogged down and slow web host. Go with something economical and reliable; it's probably even faster.

Don't mold your website to a pre-defined package. Although your local newspaper advertisement for development of a "5-page website with logo design for only $995" may be tempting, don't fall for it. Any company that sells you pre-set web site packages (or charges based on the number of pages) has the wrong idea. Web development should be a custom-fitting job. Your website is a business tool, and should be developed to exact specifications that enable it to complement the rest of your business. If you compromise your website's functionality, you compromise its ability to help you make money.

Don't start the project until you are fully prepared. The easiest way to ruin a web development project is to get started before you are ready. Everything does not need to be in perfect order when you are shopping around for development; however, once you select a developer and begin work, being unprepared will only slow your project down greatly and drive up costs. Avoid this by purchasing your domain and web hosting, writing out all content, and deciding on the general layout you desire, all before the project begins.

Don't compare apples to oranges. Not all web developers are created equal, so it is unfruitful and unwise to compare them on a single benchmark (such as price). While some "full-service" firms will create your website, upload it to your domain, and maintain the site to make sure it's up-to-date, others will simply e-mail you a folder full of files and expect you to know what to do from there. Similarly, some firms will revise the finished product over and over until you're satisfied while others believe you are paying them for one draft of work and no more. Be mindful of these differences and understand what is built into the different prices of each provider.

Don't focus too much on eye-candy. Remember what your website is for. Unless you are the exception to the rule, the purpose of your site is either to a) give information about your product/service or company, b) allow users to buy directly from the site or c) both. In all cases, the site must be easy to understand, navigate, and operate. If your site is so new-age and graphic intensive that users have no idea how to get around it, or worse—it takes too long to load, you've defeated the purpose of its creation.

The Do's

Do have a marketing budget for your website. Launching a website without a marketing plan usually always results in a zero return-on-investment. Why? Because there are millions of sites on the internet, and if you don't market your site, no one will come. Unlike a typical brick-and-mortar establishment that benefits from exposure to passersby, your website will not be seen by anyone until you tell people that it exists. Take advantage of the fact that your website can reach more potential customers than a small storefront ever could. Set aside marketing funds at the onset of your project.

Do prepare a timeline for the project. Many developers work virtually, that is, directly through the internet such that you may never meet them in person. This style of work is very different than the conventional, and the lack of face-to-face contact makes it easy for both parties to simply forget about the project as time goes on. Ensure that your project won't stagnate. Prepare a solid timeline with clear milestones, expectations, and deadlines so that it is easy for both you and the developer to stay on target.

Do provide feedback in a timely and detailed manner. Although you are paying a design firm for its creativity, remember that ultimately what you say goes. You must be sensitive of the fact that development is a step-by-step, layer-by-layer process. If you don't respond with feedback immediately, developers will have already completed other layers of the site before your feedback reaches them. This means that they must not only re-work the layer in question, but also the following layers. Some developers have been "burned" so many times in this manner that they will wait patiently for your feedback before they go on to the next layer of work. This means that development comes to a screeching halt until they hear back from you. They may get so fed up that they take on another client while they wait, leaving you at 2nd priority.

Do research developers before setting a budget. There are two reasons to do your homework before you decide on a budget. First, setting a budget without understanding a particular industry is simply nonsensical. You must know the price ranges of development and also what type of service to expect within each range. Second, a small business website, unlike a typical personal expense, is an investment. The goal of launching the site should be to aid the company in making more money. If the site won't make money, don't create it! If you limit your budget at $1000 without understanding the investment or industry, you may get an excellent site in that price range that makes no money. You would be better off if you do your homework, however, and find that spending more will likely yield a return. For example, you might spend $4000 on a site that actually makes you and additional $20,000 annually.

Do plan to keep your site up-to-date. One of the biggest advantages to having a website is that you can quickly and easily update information. Nothing sends a more powerful message to a potential customer than a website that hasn't been updated for several months, or even years! You are telling people that the business is defunct or unpopular. Make it a point to update your site frequently, even if you don't have much to say. It will let your customers know that things are going well and that your company takes an active interest in keeping them informed.

Although the above Dos and Don'ts are definitely not comprehensive, they are a good set of guiding principles for any individual or small business owner looking to create an online presence. No set of rules if foolproof, however, and there are always exceptions. My suggestion would be to always err on the side of caution. Many of the cliché statements we've all heard will come in handy: there is no such thing as a free lunch, and, if it sounds too good to be true, it probably is. Finally, don't be afraid to ask questions to people who know more than you. In fact, feel free to contact me if you ever get into a jam: adil@steezo.com. Good luck!

About the author: Adil Wali is Chief Operating Officer of SteeZo Media, a company founded in 1999 that focuses on consulting small and medium sized businesses in their efforts to create or revamp an on-line presence. Under Adil's leadership, the company shifted away from broad-based IT consulting to a more specific focus on matching clients with the most capable and cost effective developers. SteeZo Media also manages web development projects on behalf of clients.

Company information: SteeZo Media, Inc. 1809 McAdam Rd. Darien, IL 60561. 1-888-8STEEZO. http://www.steezo.com

Sunday, January 25, 2009

Make Your Artist Website Sell

Writen by Josse Ford

Summary

Here's the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

1. You need an artists website

Any artist who can classify themselves as either "emerging" or "mid- career" will definitely benefit from having their own website to promote their work. At this stage of your career it is important to be able to have a place where anyone in the world can easily access and view your work.

2. Know who you are trying to impress

Are you trying to engage a Soho gallery to sell your $20,000 paintings or sell $5 prints to children in Korea? That Soho gallery might not be impressed when they see your online-store selling prints and art cards – but on the other hand, you could make a very handsome living if you really knew how to market those art cards

3. Make your website fit with your overall art marketing strategy

A website is most effective when it is part of a larger overall marketing strategy for your art. This includes mailings, lots of in-person gallery visits and presentations, regular (physical) showings of your work, and developing relationships with the art world. An effectively planned website can greatly compliment and simplify your other marketing efforts.

4. There is a real market for art on the internet

The internet is quickly becoming an accepted place to showcase your art to collectors and arts professionals. They might still want to see your work in person before they buy, but the fact remains: they saw it first on your website! Having an online art presence is very important at this time.

5. Have your own website and a website portfolio service

A website portfolio service (e.g. www.absolutearts.com or www.art-exchange.com is like an online slide registry. For a fee you can upload images of your work together with a bio, artist statement, and resume. They have many visitors and are a convenient way to make your work accessible to potential clients. The down side is that they don't display your work well, and there is little flexibility in how the art is showcased.

Your own website, on the other hand will require more work to promote, but you'll be able to present the work in the most beautiful way. Remember the times you've been taken into the dimmer room in a commercial gallery? How that art which looked fairly good on the main gallery wall suddenly became something you had to take home? That's how a good artist's website should showcase your work.

We recommend both options – they are a perfect compliment.

6. Have a website that collectors and art professionals will enjoy

Here are some common elements which most dealers and galleries would agree on for your website design:

  • Keep the site simple and elegant with the focus on the art itself and don't overpower the art with a site that looks too busy
  • Avoid advertising such as banner adds or sidebar adds. If you must have them, put them in a separate "resource" section
  • Avoid complex effects like flash movies. In the time it takes to play your exotic entry page, your visitor may have moved on.
  • Include your bio, artist statement, resume, contact information, gallery(s) of your work, contact information, and a pricelist.

7. Showcase your work beautifully

You need to have visual design skills to create a beautiful artist website. Here are some points to get you started:

  • Most Important: Use high-quality, professionally-photographed images. Excellence in, excellence out!
  • Keep the website simple and elegant with the focus on the art.
  • Create multiple galleries to compliment the work – just as a good physical gallery would do.
  • Choose colors that compliment (not overpower) the work. Think of the colors you would use in a physical gallery to showcase your work – neutral colors like crème, white, gray, and good safe choices.
  • Think "minimalist" not "busy" for the layout.
  • Keep your copy (text) brief. Let the art speak for itself!

8. Bring collectors and galleries to your website

Its no use having that stunning website sitting in hyperspace. Make it work for you! Here are the ways to bring quality visitors:

Search Engines: If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results.

Letters of Introduction: A letter of introduction sent to a gallery or dealer is a very effective way to bring a qualified visitor to your website. Better still is to include a brochure or postcard of your work with the letter.

Advertising online or in magazines: For example, if your art is minimalist and modern in style, a banner add on an interior design website focused on the same minimalist ethic could draw a lot of traffic to your site.

9. You need to be able to sell your work on the internet.

But there are many ways to do it. More important than anything is that you have clear and up-to-date contact information on your website. If a buyer likes your work enough to bring out their checkbook, they will normally be happy to call you to close the sale.

It's also handy to be able to sell directly from your website, especially if you sell lower-cost reproductions. There are simple and cost-effective ways to do this.

10. Think again before designing your own website

Have you really added up the total cost? Here are some questions to consider before you start designing:

  • Do you have visual design skills/training?
  • Can you wait several months for the site to be ready?
  • Can you afford to give up a month or more of your valuable artist time?
  • Do you have all the computer software and the relatively-new computer needed to build a high-quality website?
  • Are you fully trained in your design software?

Can you answer "Yes" to all of the above? If so, you might think about doing it yourself. Otherwise, hire a designer!

11. Choose your website-designer thoughtfully

The most important thing here is to remember what you are trying to create – a beautiful online gallery space to elegantly show your beautiful work – this is very different from building a high-volume website selling printer ink cartridges and paper rolls!

Look for the ability to design a space to present your work. One way to do this is to find artist websites that you like and then contact the artist to get the name of their designer.

12. Know what you should pay

Artist's website development prices range from a few hundred to tens of thousands of dollars. Typically, bigger design firms have larger overheads and will be significantly more expensive. On the other hand, Joe down the street can probably build you a website for $200 – but you probably don't want that website!

At Beautiful Artist Websites we have packages ranging from $700 to $2000 for simple elegant artists websites with different levels of functionality. We can also develop fully customized sites to your specifications with prices based on requirements.

© Josse Ford and Daniel Tardent. Josse Ford and Daniel Tardent are the founders of Beautiful Artist Websites. We design cost-effective artist websites that showcase and sell your work to arts professionals. Visit our articles page for effective art marketing tips and sign up for our free report: 6 Steps to Easy Online Art Sales.

Saturday, January 24, 2009

How Disabled Users Access The Internet

Writen by Trenton Moss

In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:

"It is unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public."

A website is regarded as a service and the RNIB (Royal National Institute for the Blind) and DRC (Disability Rights Commission) have been quick to apply pressure on to organisations to push this law into practice. Indeed, the DRC has now published its formal investigation into 1000 websites (http://www.drc-gb.org/publicationsandreports/2.pdf).

So, how do disabled people access the Internet? There are a number of different ways depending on their particular disability:

Blind users

Internet users who have no sight at all utilize a screen reader, which reads the content of the web page, or rather the HTML (HyperText Markup Language) code of the page, back to them. These machines sift through the HTML code and the technology deciphers what needs to be read aloud and what should be ignored. IBM's screen reader can be downloaded for a free 30-day trial at http://www-3.ibm.com/able/solution_offerings/hpr.html. Once you have downloaded it, go to your website, turn your monitor off, and try to navigate your website.

Partial/poor sight

To take full advantage of the Internet, users with partial or poor sight need to be able to enlarge the text on web pages. To verify that your website allows them to achieve this on Internet Explorer, go to View > Font size > Largest. If your site is accessible to this group of users then the size of the text throughout the page will increase. Users with poor vision can also use a screen magnifier. You can download a free screen magnifier at http://www.magnifiers.org/links/Download_Software/Screen_Magnifiers/ and see for yourself.

Colour blindness

It is estimated that one in 12 men and one in 200 women have some form of colour blindness (http://www.iee.org/Policy/Areas/Health/cvdintro.cfm). You can check how Internet users with different strains of colour blindness are viewing your website at http://www.tesspub.com/colours.html.

Deaf users

Deaf users are able to access the Internet in much the same way as able-bodied people with one key exception – audio content. If it is a key function of your website for people to be able to hear a message, then be sure to provide written transcripts.

Keyboard/voice only users

Some of your site users do not have access to a mouse when browsing the Internet. Try putting yourself in their position by navigating your website using only tab, shift-tab, and the return keys.

Other users

Other people who may access your website that have disadvantages include:

  1. Epileptic users who must always be careful to avoid seeing flickering between 2 and 55 Hz

  2. Web users from outside your industry who may not understand industry jargon or acronyms

  3. Web users whose first language is not English and who may not be able to comprehend complicated language

To really put yourself in the position of one of these web users try out the DRC's inaccessible website demonstration at www.drc-gb.org/open4all/newsroom/website6.asp.

About The Author

This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy (Webcredible - http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

Friday, January 23, 2009

Increase Hits To Help Increase Your Business

Writen by Gil Tabasa

In this day and age most businesses consider having their own website; from informational based to the most advanced and complex e-commerce site. For the large enterprise, this become a vital part of their day to day operation, their web site embeds complex applications that exchanges critical information between their partners and clients. Web services are sometime employed in order to simplify their transactions and easily exchange critical information across their suppliers, clients and partners.

Small businesses however face a different situation, majority of them don't really utilize their web site's full potential, and they become satisfied with just having a dot-com after their business name, important factor are then ignored and become enslaved by their own contentment.

Time constraints and financial consideration are among the reasons

Major small business owners find it difficult to upgrade or enhance their website and place useful tools and simple applications that would help visitors or guess feel more comfortable using it. Study shows that 80% of them don't want to do it because of financial issue, 20% however, didn't want to spend time to revisit and look at what's lacking on their site. The cost of hostings, domain registrations and setup-fees has probably just gone to waste because many of them looked at it as totally marketing cost, when in fact it is also an investment that needed a return.

A website if managed properly would bring additional revenue for the business. How is this so? If you know how to unlock the obvious money maker capability of your website then its not only going to help you get more clients and make them happy, but would also give you extra revenue on the side.

It's all about the hits

Can you imagine if your site is doing 100,000 hits per month or more because you exerted enough effort to enhance and polish your website? Yes, its all about the hits, opportunities arise when you have this kind of visitors or guests every month. Why? - Simple, marketing, advertising and revenue. That's right, this is where it comes down to, by having hundred thousand hits a month, it's a piece of cake to approach certain advertisers and make extra revenue on the side and increase potential leads for your business.

Increasing the Hits will allow you to minimize the cost of advertising expense by doing them online as well as all your promotions thereby increasing your revenue. Happy customers and impressed prospects can bring leads to your business and increase sales.

So how can you really increase the number of visitors? Or hits? By applying some of the strategies below that you may feel mostly fit for your business.

  • Always update your website especially if your business releases new products all the time. Obsolete information can cause confusion to your visitors.
  • Enhance your site and make it more professional looking this invites visitors.
  • Offer tips and information regarding your field of expertise or your business expertise.
  • Your visitors or guests are your prospects and potential clients so why not take advantage of it and provide an eye-catching ad copy to get them interested in any of your ongoing specials.
  • Email list is one of the most important part of your website, if applicable, you should provide email list to visitors /guests so you can update them of new events or promotions you're currently running.
  • Contents vary from business to business, not all contents are applicable to any business, make sure that yours are useful to your visitors and the information must straightforward.
  • Submit your site to search engines, they're usually free but takes a long time, but if you link your site to someone already registered to say google, then it just takes days when google reindex the sites yours will be included.
  • Exchange links with different sites that are making the top searches on google or major search engines.
  • Always include your website to any promotional ads in the newspapers or magazines.
  • Place a "refer to a friend" form on your website, because if they enjoy being on your web then definitely their going to refer them to friends.
  • When you're done polishing your site, don't fail to take note of the changes by using website traffic analyzers or counters. You can sign up and download them for FREE or pay for it as part of your hosting service.

    Results can vary depending on how well you implement the above, but there are plenty of books and articles out there that discuss this subject, I recommend you check them out to increase your knowledge in this area because its important that you use your website as a tool not only to interact with your clients and prospects but increase your business as well.

    Guil Tabasa is a consultant for Altertek Solutions; he has been in the consulting business for more than 7 years now. He has helped small and medium businesses add value to their business that directly contributes to their revenue.

    Thursday, January 22, 2009

    Get On The Web

    Writen by Betsey Duggan

    If you have a business, you must have a website. It is the way business is done. It's as important as the sign on the front of your building. Sales of online services and goods have climbed well into the billions and this is only the beginning.

    What will a well designed and Internet ready website do for you? The question is what won't it do? It will drive new revenue, slash expenses and build customer loyalty while saving you time and making your work life easier.

    Many think a website is hard to understand, harder yet to use, and hardest of all, to afford. Not true. A good website design firm, that speaks plain English, and is well versed in Internet marketing will help. These agencies should also give you a free review and perhaps samples of what they can do for you. Depending on your needs, some websites can be had for as little as $10 per month after the initial design and marketing fee. Caution should be exercised here. A very high priced website may not bring you all you imagined, but a very inexpensive one will surely disappoint.

    After your website is built and ready to begin working for you, there is the tricky task of submitting and marketing to the search engines. Search engines like Yahoo and Google are where most of your prospects find you. Submission and marketing is a tricky proposition because the search engines change the rules often and there are very specific steps you need to follow so that you are ranked well. Everyone wants a first or second page listing, but getting there takes the work of an expert. Don't undertake this task yourself. Let a search engine specialist do it for you. Their fee will be worth its weight in gold.

    Make no mistake about it; the Internet is the most powerful marketing tool we have ever seen. Build your website, market it well and watch your fortunes grow.

    Betsey Duggan is president and CEO of McMann & Tate Advertising, a midwest agency that works to makes its clients stand out from the crowd. http://www.mcmannandtatesite.com

    Wednesday, January 21, 2009

    Using The Web Accessibility Toolbar

    Writen by Trenton Moss

    Testing a website for accessibility can be a time-consuming and laborious process. The free Web Accessibility Toolbar can do most of the hard work for you though and is an indispensable tool for anyone interested in accessibility.

    The toolbar is not an automated testing tool so does require manual work from you. It's therefore able to avoid the many problems with automated accessibility testing tools. It doesn't require any technical knowledge so even the biggest technophobe can check their website for accessibility!

    Installing the Web Accessibility Toolbar

    You can download the toolbar for free from http://www.nils.org.au/ais/web/resources/toolbar, and after you install it, it will sit in the toolbar area of Internet Explorer. The total file size is just 550kb so the download won't take too long.

    The toolbar only works on Internet Explorer on Windows, so if Internet Explorer isn't your first-choice browser you'll have to switch browsers when using it. (Alternatively, you can download the Web Developer Toolbar for Firefox which offers similar, but not identical, functionality.)

    Using the Web Accessibility Toolbar

    Now you've downloaded and installed the Web Accessibility Toolbar you can start using it! There are 12 buttons in total on the toolbar, each with a down arrow to the right of the text. If you click on the down arrow for any of these buttons then a dropdown menu appears with all the available options (alternatively you can use the keyboard shortcut keys assigned to each button).

    Checking for document structure

    One of the most useful buttons is the seventh, Structure. It's essential that the structure within the HTML code accurately reflects the visual structure of the page. This is so that visually impaired web users using screen readers can gain an understanding of the page structure.

    Some of the most useful items in the Structure dropdown menu include:

    Headings - Shows which items on the page are labelled as headings within the HTML code. The main page heading should be a heading level one and other headings should be heading level two. Any sub-heading of a heading level two should be a heading level three, then heading level four and so on. Heading numbers should always be sequential - a heading level four shouldn't follow a heading level two if there's no heading level three. Headings are especially useful for screen reader users as they can call up a list of headings and jump straight to the section in which they're most interested.

    List items - Shows which items on the page are labelled as lists within the HTML code, by displaying

  • next to any list item. Lists can be horizontal or vertical, and all navigation should be marked up as a list item. Lists are very useful for screen reader users as the screen reader will announce the number of items in the list before reading the list items.

    Fieldset / Label - Shows which items on the page are called labels within the HTML code. After selecting Fieldset / Label, the text next to each form should say the word label next to it - if not, that text hasn't been called a label in the code.

    Table border - Places a border around each table. Nested tables within tables can cause huge difficulties for screen reader users. After selecting this item, the first table will have a black border the second blue, then green, yellow, orange, red and purple. If you see any of these last four colours it's time to take a good look at the code behind the page.

    Table cell order - Shows the order in which the page is read out to screen reader users (if a table is used for layout). Hopefully, the order should be reasonably logical.

    Checking the site works under all circumstances

    It's important that your website doesn't depend on any one type of technology, or users whose browsers don't support that technology may be unable to access your site. You can check to see if your site depends on any one technology:

    Images > Toggle Image/Alt - One of the most useful functions on the toolbar, replaces images with their ALT, or alternative, text. Alt text is read out to screen reader users or displayed to web users with images turned off, instead of the image itself (e.g. users on dial-up modems may turn off images to speed up the download time of pages). It's essential that the ALT text provides an adequate description of the image.

    IE Options > Toggle JavaScript - Turns off JavaScript. After selecting this option, work through the pages on your website - is the whole site still accessible to you?

    IE Options > Toggle ActiveX - Turns off ActiveX controls. Again, after selecting this, work through your website to see if the whole site is still accessible to you.

    IE Options > Toggle CSS - Turns off CSS. Are pages still legible? If CSS is used for layout then you will see the page content in the order that it's read out to screen reader users. (If you toggle image/alt after this, you'll have a complete visual representation of what screen reader users will hear.)

    Other useful accessibility checks

    There's a huge amount of functionality available on the Web Accessibility Toolbar, but some of the other most important accessibility checks you can carry out with the toolbar include:

    Validate > W3C HTML validator > Validate HTML - Checks whether the page is based on valid HTML or not. If the page is not valid, you'll be told why.

    CSS > Deprecated HTML > Deprecated elements & attributes - Checks for code that shouldn't be used and is being phased out. A new window will open containing the HTML code - anything in red is deprecated and should be removed.

    Doc info > Page speed report - Examines all the files used to display the web page and prepares a report on the average download speed for that page for different Internet connections.

    Doc info > List links - Displays a list of all on-page links. Screen reader users can call up a list of links and jump straight to the page in which they're most interested, so it's essential that link text makes sense out of context. Link text such as 'click here' should be avoided at all costs!

    Colour > Greyscale - Shows the page in greyscale. Great for checking colour contrast.

    Other functionality

    The Web Accessibility Toolbar offers some other interesting functionality:

    Resize - See how your website looks for users on 640 x 480px, 800 x 600px and 1024 x 768px screen resolutions.

    Tools > Simulations - Put yourself in the shoes of a special needs users with these fascinating simulations.

    Conclusion

    The Web Accessibility Toolbar offers an enormous amount of functionality. Download it for free from http://www.nils.org.au/ais/web/resources/toolbar and start using it. Without any technical expertise, you can perform a mini-accessibility audit on any site in just a couple of minutes.

    This article was written by Trenton Moss. Trenton's crazy about web accessibility and usability - so crazy that he went and started his own web accessibility and usability consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone. He also knows an awful lot about the Disability Discrimination Act.

  • Tuesday, January 20, 2009

    You Can Prevent The Potential European And Asian Dominance Of The Internet Marketing Business

    Writen by Shayne Pridham

    If your site is still in English - only, you are not alone. You are actually in the company of about 75% of businesses. This gives European and Asian based companies a tremendous advantage, as most of them already offer Multilingual Websites - Europeans have a long-standing tradition of using multilingual Marketing practices.

    European and Asian businesses are more experienced with International Multilingual Marketing.

    Remember because the Internet really is Global, you could have a competitor you don't even know about located in Europe or Asia, reaching out to your customer base. Furthermore, depending on the extent of information offered on your site, your pricing, distribution and other business models can be studied by anyone with a web browser.

    Not only will you be losing business by not reaching out to foreign markets, you may even be risking your current market. If you have a site on the World Wide Web, you have already, by definition, "gone global". Don't be surprised if there are some who reach your site and are offended at not having their Language preferences addressed.

    If that isn't enough to convince you that the market demand exists to make your Website multilingual, then consider this;

    * You automatically have a potential client base of 500+ million people worldwide, mainly consisting of well-educated 25-50-year-olds.

    * By being on the web, You are already accessible 24 hours a day regardless of time differences.

    * The advent of the Euro has made it much easier to break into the European markets.

    * Non-native English speakers make up 95% of the world's population.

    * There are only six main countries where English is the mother tongue - Australia, United Kingdom, United States, Canada, New Zealand and South Africa.

    * The rapid rise of a multilingual, multicultural on-line community

    * The exponential increase of internet users who do not understand English

    And most importantly, if wish to prevent the potential of European and Asian dominance of the Internet Marketing business, then consider meeting the world on its own terms - with A multilingual, multicultural Website offering Your Product or Service. It's not as expensive or as complicated as you may think.

    Make Your Site Multilingual

    Your Website is primarily a marketing tool you use to promote Yourself, A Product or a Service. You have built it and posted it because you want people to spend time looking at it. Keeping people interested and coming back to your site is the Hard Bit. People will spend more time and come back more often to sites that are in their native language and appeal to their cultural sensibilities.

    Claiming that English sites are sufficient because most people who surf the Web speak English simply is not a valid call from a marketing standpoint. There is also the issue that business already on the Web have worldwide visibility and by ignoring millions in your audience by not addressing their linguistic and cultural preferences you could even be going as far as to insult them.

    Almost everyone in Sweden and Holland speak English, but studies there show that they prefer to search the Internet in their native languages.

    Research has shown us time again that web users are up to four times more likely to purchase when addressed in their native language, while visitors will stay for twice as long on a site displayed in their own language. The percentage of multilingual users greatly varies from one country to another.

    The majority of people using the Internet speak a language other than English, most of these are able to search and surf only in their native language. Therefore web site translation and Multilingual Marketing are undoubtedly key Internet marketing strategies, That should be implemented as soon as possible.

    The rapid rise of a truly multilingual, multicultural on-line World has significant implications for companies competing in the International marketplace and in local markets where they have to deal with language-specific communities.

    The exponential increase of Internet users who do not understand English Implies that conducting your online business in multiple languages will be the difference between survival and extinction.

    Shayne Pridham
    CEO Affiliates-Surveys-Marketing.com
    You Can Make Your Site Multilingual with just a few Clicks

    Monday, January 19, 2009

    Every Class Reunion Needs A Website

    Writen by Robert Hirscheimer

    The Internet has had a huge impact on class reunion planning. High school reunion website builders have made it much easier to find classmates, and communicate all the important details regarding the high school reunion. Virtually anyone can create an incredible class reunion website with no technical skills at all. The user just fills in forms and clicks on buttons and their class reunion website is created instantly.

    High school reunion organizers everywhere are reporting that having a class reunion website has had a dramatic effect on the attendance at the reunion. Seeing pictures and stories from the year of graduation creates a nostalgic mood that makes classmates look forward to the class reunion.

    Some class reunion website builders have special features that help class reunion organizers collect people's information, pictures, ticket payments as well as share event details, stories and more. The reunion organizer just fills in forms and clicks on buttons and their information is sent to one of many beautiful design templates. It is the best way to share all the event details, hotel information, and create a buzz that builds momentum right up to the high school reunion.

    A Class reunion website allows the user to collect payments with a credit card right on the reunion website. The organizer can collect funds for tickets to the class reunion, memorabilia, or literally anything. This helps the planning process a lot because collecting everyone's checks is usually an unpleasant task, and can be a stumbling block when trying to plan any reunion.

    The organizer planning the class reunion is able to quickly and easily upload pictures on their class reunion website and create unique pages that suit their needs simply by filling in forms with their information. Some popular page titles include "flashback", "teachers", "news", "committee" and "past reunions". The "classmates" page allows the user to put a picture for each graduate today and from graduation. There are also great features that entertain classmates such as quizzes, polls, music, video, message boards, a guest book and much more.

    The quiz page can test classmates' knowledge of their high school history and the poll page is a great way to get a consensus on what everyone wants to do for various reunion activities. The class reunion organizer creates the questions and answers simply by filling information in forms and clicking submit on their high school reunion website. It is 100% dummy proof !

    Putting all the details of events and map links on the class reunion website eliminates many phone calls to the organizer. The high school reunion website acts like a communications hub for the high school reunion. The organizer can send class reunion invitations by email with the planning tools and classmates can RSVP right on the class reunion website. This can save significant funds and make the job of planning the class reunion significantly easier.

    The organizer can also post all the pictures and stories on the high school reunion website after the class reunion which allows friends who could not come to the school reunion to feel like they were part of the festivities ! So, if you are considering planning a class reunion, make your life easier and increase attendance by making a class reunion website.

    Robert Hirscheimer is the President of http://www.myevent.com the #1 website builder on the Internet. Myevent.com allows anyone to create an incredible website with no skills for any event. There are special features for Wedding Websites, Class Reunion Websites, Family Reunion websites or a website for any event. The company also has a generic website builder where anyone can create a website for a business, foundation, association, corporate event or any other purpose. To create a website for a class reunion go to http://www.reunions.myevent.com and start a 7 day free trial with no credit card required. The cost is only $9.95 after the free trial.

    Sunday, January 18, 2009

    Developing A Login System With Php And Mysql

    Writen by John L

    Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences.

    A basic login system typically contains 3 components:

    1. The component that allows a user to register his preferred login id and password

    2. The component that allows the system to verify and authenticate the user when he subsequently logs in

    3. The component that sends the user's password to his registered email address if the user forgets his password

    Such a system can be easily created using PHP and MySQL.

    ================================================================

    Component 1 – Registration

    Component 1 is typically implemented using a simple HTML form that contains 3 fields and 2 buttons:

    1. A preferred login id field
    2. A preferred password field
    3. A valid email address field
    4. A Submit button
    5. A Reset button

    Assume that such a form is coded into a file named register.html. The following HTML code excerpt is a typical example. When the user has filled in all the fields, the register.php page is called when the user clicks on the Submit button.

    [form name="register" method="post" action="register.php"]

    [input name="login id" type="text" value="loginid" size="20"/][br]

    [input name="password" type="text" value="password" size="20"/][br]

    [input name="email" type="text" value="email" size="50"/][br]

    [input type="submit" name="submit" value="submit"/]

    [input type="reset" name="reset" value="reset"/] [/form]

    The following code excerpt can be used as part of register.php to process the registration. It connects to the MySQL database and inserts a line of data into the table used to store the registration information.

    @mysql_connect("localhost", "mysql_login", "mysql_pwd") or die("Cannot connect to DB!"); @mysql_select_db("tbl_login") or die("Cannot select DB!"); $sql="INSERT INTO login_tbl (loginid, password and email) VALUES (".$loginid.",".$password.",".$email.")"; $r = mysql_query($sql); if(!$r) {

    $err=mysql_error();

    print $err;

    exit(); }

    The code excerpt assumes that the MySQL table that is used to store the registration data is named tbl_login and contains 3 fields – the loginid, password and email fields. The values of the $loginid, $password and $email variables are passed in from the form in register.html using the post method.

    ================================================================

    Component 2 – Verification and Authentication

    A registered user will want to log into the system to access the functionality provided by the website. The user will have to provide his login id and password for the system to verify and authenticate.

    This is typically done through a simple HTML form. This HTML form typically contains 2 fields and 2 buttons:

    1. A login id field
    2. A password field
    3. A Submit button
    4. A Reset button

    Assume that such a form is coded into a file named authenticate.html. The following HTML code excerpt is a typical example. When the user has filled in all the fields, the authenticate.php page is called when the user clicks on the Submit button.

    [form name="authenticate" method="post" action="authenticate.php"]

    [input name="login id" type="text" value="loginid" size="20"/][br]

    [input name="password" type="text" value="password" size="20"/][br]

    [input type="submit" name="submit" value="submit"/]

    [input type="reset" name="reset" value="reset"/] [/form]

    The following code excerpt can be used as part of authenticate.php to process the login request. It connects to the MySQL database and queries the table used to store the registration information.

    @mysql_connect("localhost", "mysql_login", "mysql_pwd") or die("Cannot connect to DB!"); @mysql_select_db("tbl_login") or die("Cannot select DB!"); $sql="SELECT loginid FROM login_tbl WHERE loginid='".$loginid."' and password='".$password."'"; $r = mysql_query($sql); if(!$r) {

    $err=mysql_error();

    print $err;

    exit(); } if(mysql_affected_rows()==0){

    print "no such login in the system. please try again.";

    exit(); } else{

    print "successfully logged into system.";

    //proceed to perform website's functionality – e.g. present information to the user }

    As in component 1, the code excerpt assumes that the MySQL table that is used to store the registration data is named tbl_login and contains 3 fields – the loginid, password and email fields. The values of the $loginid and $password variables are passed in from the form in authenticate.html using the post method.

    ================================================================

    Component 3 – Forgot Password

    A registered user may forget his password to log into the website's system. In this case, the user will need to supply his loginid for the system to retrieve his password and send the password to the user's registered email address.

    This is typically done through a simple HTML form. This HTML form typically contains 1 field and 2 buttons:

    1. A login id field
    2. A Submit button
    3. A Reset button

    Assume that such a form is coded into a file named forgot.html. The following HTML code excerpt is a typical example. When the user has filled in all the fields, the forgot.php page is called when the user clicks on the Submit button.

    [form name="forgot" method="post" action="forgot.php"]

    [input name="login id" type="text" value="loginid" size="20"/][br]

    [input type="submit" name="submit" value="submit"/]

    [input type="reset" name="reset" value="reset"/] [/form]

    The following code excerpt can be used as part of forgot.php to process the login request. It connects to the MySQL database and queries the table used to store the registration information.

    @mysql_connect("localhost", "mysql_login", "mysql_pwd") or die("Cannot connect to DB!"); @mysql_select_db("tbl_login") or die("Cannot select DB!"); $sql="SELECT password, email FROM login_tbl WHERE loginid='".$loginid."'"; $r = mysql_query($sql); if(!$r) {

    $err=mysql_error();

    print $err;

    exit(); } if(mysql_affected_rows()==0){

    print "no such login in the system. please try again.";

    exit(); } else {

    $row=mysql_fetch_array($r);

    $password=$row["password"];

    $email=$row["email"];

    $subject="your password";

    $header="from:you@yourdomain.com";

    $content="your password is ".$password;

    mail($email, $subject, $row, $header);

    print "An email containing the password has been sent to you";

    }

    As in component 1, the code excerpt assumes that the MySQL table that is used to store the registration data is named tbl_login and contains 3 fields – the loginid, password and email fields. The value of the $loginid variable is passed from the form in forgot.html using the post method.

    ================================================================

    Conclusion

    The above example is to illustrate how a very basic login system can be implemented. The example can be enhanced to include password encryption and additional functionality – e.g. to allow users to edit their login information.

    Used with the author's permission.
    This article is written by John L.
    John L is the Webmaster of Designer Banners (http://www.designerbanners.com).

    Saturday, January 17, 2009

    Small Business Website Development The Major Problem

    Writen by Bob Sherman

    If you've got a small business, you'll probably want a website. Many consumers now have a broadband Internet connection and leave their computers on all the time. It's a lot easier for them to do a simple search on the Internet than to locate their Yellow Pages, flip through them to find the heading where your business is listed.

    And, even if they did remember where their Yellow Pages book is, and found the heading where your business is listed, would your ad stand out? Would it have a description of your services or products, a map of your location, along with your current hours, and your phone number and email address?

    You can add all this information, and more, to a simple small business website.

    So, having a website can lead to more business—and more profit. After all, a basic purpose of a small business website is to allow a potential customer to find you fast and call you first.

    === Building a Small Business Website ===

    So, let's suppose that you want to work with someone to build your small business website. How do you choose a good website development provider?

    If you use one of the major search engines to find a provider who can do "small business website development" you'll probably come up with hundreds of sites. Some sites will provide instructions for you to develop your own website. Other sites will offer to develop your site for you.

    Most business owners are pretty well occupied with the day-to-day process of managing their business. They don't want to learn a totally new skill.

    If you are in this category, you'll want someone else to develop your website. But, there are still lots of choices.

    After using a search engine to find a "small business website development" provider, you'll see sites that promise inexpensive or economical development. Some sites offer development for under $200 while others offer development for under $100 plus $10 a month for hosting.

    Sure, some of these rock bottom prices don't include much more than a single page site. And there are add on services like an online merchant account (for selling products on the web), extra web space (for more pages), increased bandwidth (for more accesses and downloading), domain name registration, email addresses, and so on.

    So, the actual price for your small business website development effort will depend on the purpose for your site. And, once you decide on a purpose, you will negotiate with the website development provider for all the features that support your purpose.

    === Your Website Must Be Found in the Search Engines ===

    Now, here is the real catch. You can get a very pretty website from a number of providers. But, the question is: "Can your small business website be found when a potential customer is searching for services?"

    I live near Royal Oak, Michigan in Oakland County. If I needed to find a furnace repair company I might use a search engine and look for a "royal oak furnace repair" company, or even an "oakland county furnace repair" company.

    If my back was hurting, I might look for a "royal oak chiropractor" for help.

    If I don't know the name of a particular business, I'll search using a generic term that describes the type of business or service I'm seeking.

    Now you should see that a goal of your small business website is to be found when someone does a generic search for a local business that offers the goods or services you provide.

    One purpose of your website is, after all, to allow potential customers to find you fast and call you first. If your website doesn't work hard to attract new customers and add to your bottom line, your money for website development was not well spent.

    === Good Search Engine Placement is an Ongoing Cost ===

    Good placement in the search engines requires attention nearly every month. If someone is not updating and fine-tuning your website monthly, it's likely it will not be at the top of the search engines. While your website may look nice and give you a good feeling, it will not be working hard for your business like it should.

    I spoke with a local chiropractor about his existing website. He indicated he thought it was at the top of Google for his name and his business' name. Yet, when I actually did the searches on Google, I found his site was not in the top 100 sites for either search phrase he mentioned.

    Yes, he had a fine website. But nothing was being done to promote his website. His website needed fine-tuning to emphasize certain keyword phrases and it needed incoming links from other websites. Both of these activities require an ongoing effort.

    So, do not think that just because you have a small business website that it is working hard for you. Just like any other employee, you have to keep paying month after month for it to be productive.

    So, along with simple website development, you should ensure that ongoing efforts will be made to enhance the placement of your site in the search engines. And you should keep track every month of where your site is found in the major search engines.

    This way, potential customers searching the Internet actually will find your site fast and call you first.

    Bob Sherman is the owner of http://www.gobob.biz that provides a website development tool that helps deliver relevant content to Internet users.

    Friday, January 16, 2009

    Why You Need A Website

    Writen by Jennifer Stewart

    You hear a great deal about the Internet these days -- that it's revolutionised communication ... commerce ... education ... Life-As-We-Know-It ...

    Is this just hype?

    You be the judge:

    AN INTERNET TALE

    After spending over twenty years at the Chalk-face, as a high school teacher, the novelty had worn off somewhat, so I did what so many others are doing now, I started looking for ways I could achieve that most desirable of lifestyles and be my own boss.

    Home Based Businesses (HBB) are the fastest growing segment of the economy with thousands of people launching out on their own every week.

    But there are pitfalls in setting up your own business: capital equipment can consume huge quantities of your precious resources; advertising costs can be horrendous, but since they're the only way you can tell people about your product or service, you have no choice; printing costs eat into more of your money; then you have to pay for postage, long distance phone calls and faxes to suppliers and customers. And we haven't got to the problems that can arise when suppliers let you down, when there are problems with transport ... aargh!

    If I sound as if I've 'been there and done that,' it's because I have. My first business was marketing a series of courses I'd written.

    I had the courses printed; I set up a free-call number and a reply-paid postal system; I advertised in all the major newspapers in three states; I paid to have the courses mailed to those who ordered them, and I soon discovered that I was just covering costs ... but only just.

    This certainly wasn't the door to economic freedom I'd visualised (OK, let's be honest, it wasn't the freedom I'd fantasised about. Where were the big cheques every week? Where was the huge customer base that was supposed to be clamouring for me to write more and more courses for them? Mere figments of my imagination!)

    ENTER: THE INTERNET!

    But then I discovered the Internet, and suddenly there was no need to print hard copies of my course; I could email the whole course to students anywhere in the world!

    And it didn't cost me any more to send courses to a hundred people than it did to send one course to one person. Suddenly my running costs were reduced, and I was able to halve the price of my courses.

    I could change the course as I saw the need, adding newer examples to keep it up to date, deleting sections I wasn't happy with, rewriting whole sections. Plus, I now had the most amazing advertising vehicle for my course -- a website!

    I was able to put up examples of my writing; I could show people what was in the course; I could point out the importance of being able to write well. I could do anything! And this was all because of the Internet.

    Mind you, it took me some time to work out how to actually build a website; I made some terrible mistakes and wasted an incredible amount of time -- time that I could have been using to build my business. (My first efforts are outlined in an article I wrote, The Saga of the alt tags: http://www.write101.com/saga.htm )

    BUSINESS OPPORTUNITIES

    That was in 1998 and my business has expanded to include professional writing services -- something I'd never thought about doing. It grew because people I met through the Internet asked my advice about their own writing and then asked me to write for them; I now have clients from every continent (except Antarctica).

    That's what happens with business opportunities -- they just sort of arrive out of nowhere, and you have to be ready to recognise them and grab them before they get away!

    MASSIVE GROWTH

    The Internet provides the greatest opportunity of all in its capacity to change the way we do business and communicate, and in the rapidity with which all this has happened.

    In 1996, there were an estimated 40 million Internet users worldwide, but according to a study released by market researcher the Angus Reid Group, global Internet usage is well on its way to reaching 1 billion users by this year (2005).

    Consider the following:

    • A world where e-mailboxes outnumber TV sets and telephone lines is probably only two years away.

    According to statistics compiled by Messaging Online, the total number of e-mailboxes in the world has soared 83.5% in the past year. For comparison, the CIA says there are almost one billion TVs in the world, and according to the ITU there are less than 800 million phone lines. This means email has in 12 years done what it took 50 years for the TV and 125 years for the telephone to do.

    • Online advertising revenues are expected to grow to $28 billion worldwide this year, according to new Jupiter research released in June at the Global Online Advertising Forum in Cannes, France. Jupiter says that nearly 6% of all global advertising revenue will be spent online and that growth will partly be driven by the rise of the online population worldwide, which will more than double within the next five years.

    • Because of the swift time-to-market and the strong return on investment of e-mail, a new Jupiter report estimates that commercial e-mail spending will grow from $164 million in 1999 to $7.3 billion in 2005 - an estimated forty-fold increase in e-mail volume.

    • The online population growth in Northern Europe, Asia and Latin America will lead to a global melting pot in a few years, eMarketer predicts and most of the Internet's growth will be in Western Europe and the Asia-Pacific region.

    • eMarketer also predicts that wireless devices will link millions of new users to the web in the next few years.

    According to the European Commission, Europe has one of the highest cell phone penetration rates in the world, with Finland leading the pack at 64.4% (Statistics from Masha E. Geller's MediaPost: http://www.mediapost.com)

    Convinced?

    WHY YOU NEED A WEBSITE

    As well as using your website to facilitate your business, as I did, there are countless other uses:

    • Keep in touch with family. So many families these days are spread across the country and around the world. We miss out on all those precious moments such as new babies, first steps, graduations, birthdays, weddings ... but having your own website means you can post pictures of your family, you can even put up videos and recordings so everyone in the family can keep up to date.

    • Have you retired? Use the Internet to plan that great Retirement Odyssey; put up maps of your travels so friends can follow your trip; post your travel diary and keep the best travel memories fresh for all time.

    • Set up a site around your hobby, sport or craft and show off your work or collections.

    • Are you a member of a charity organisation? Build a website to keep in touch with members and benefactors. Use it to arrange fund raisers.

    • We all know that children these days seem to be born computer literate, so give your children the opportunity to explore their talents and to build their skills by giving them their very own website. If the Internet is going to play such a dominant role in our lives, your kids need to be thoroughly skilled in all its uses.

    Developers have seen the writing on the wall and many are now building housing estates with Internet access a standard inclusion in new homes.

    Websites are the way of the future and we can learn to use them or get left behind.

    NB If the spelling of words such as "visualised" in this article worried you, please read this: http://www.write101.com/aus.htm

    Jennifer Stewart has had her own web-based business since 1998 and offers ghost writing and other professional services to clients from every continent except Antarctica. Visit http://www.write101.com and subscribe to free, weekly Writing Tips: mailto:WritingTips-subscribe@yahoogroups.com

    Thursday, January 15, 2009

    Setting Up Your First Website

    Writen by Cathy Goodwin

    Q. Hey, Cathy: I'm just setting up a website. What should I do?

    A. First, don't call the web designer yet! Write out a detailed summary of your ideal client, if you haven't already done so. Get very clear on what benefits you will offer and how you will stand out from the crowd. Before you spend days and weeks refining your copy, test your ideas on real people -- as close to your ideal client as possible. Study your competition to see what works -- and to avoid creating a "me-too" site that gets lost in the crowd.

    Most important, get some confirmation that a market exists for your product. Do people actually use this product or service? Do they pay or expect freebies? Do they have a low-price mindset? Do they mind on the web? If you can't answer yes to all these questions, identify resources who can help.

    If you are starting a brand-new business with a website, start small. Very small. Don't put a lot of money into your first website. If you want create a professional image, hire a designer, but keep costs down by setting up only a few pages. Your needs will change as your business grows.

    Your site needs three basic sections.

    (a) What the site is about. I recommend writing two or three sentences for your home page, enough for visitors to decide if they want to hang around.

    (b) Who you are. When you're the product, include an "about you" page. I recommend a narrative format to hold readers' interest.

    "Griselda began life in a cave somewhere in deepest Africa. After being abducted at age seven, she was taken to the US and... "

    Be sure to include links to pages that detail your achievements. This is no time for modesty! List degrees, publications and certificates.

    You may turn off some potential clients: some will be put off by too many or too few credentials, or they may have been burned by someone with a similar background. Better to lose them up front, I say.

    (c) What you offer for sale. You need a page that describes your products and services in mouth-watering detail. You may include prices and a link to your shopping cart.

    Some experienced web business owners choose to omit prices. They send price sheets to people who express interest in their services.

    That's a judgment call, too. They hope to hook clients who are so enthused by the website they'll pay more. On the downside, some folks won't even ask -- they expect the prices to be a lot higher.

    And you may include options: articles and downloadable ebooks, to allow your web visitors to learn more about you. Write in lively, journalistic, self-help style. Focus on topics that attract your clients' interest. If you sell fitness products, include tips on exercise.

    How will visitors find you? You'll need a comprehensive plan including metatags, content keywords, link swaps and articles.

    When will you see results? If you have little or no revenue after three months, experiment with tactics, such as getting your website known, revising your site for better navigtion. After six months, it's time for an overhaul. Investigate options for a professional website review.

    I offer one-to-one consultations on career and business strategy.

    About The Author

    Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

    "Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com

    Contact: cathy@cathygoodwin.com 505-534-4294

    Wednesday, January 14, 2009

    Developing Stateenabled Applications With Php

    Writen by John L

    Installment 1

    Developing State-enabled Applications With PHP

    When a user is browsing through a website and is surfing from one web page to another, sometimes the website needs to remember the actions (e.g. choices) performed by the user. For example, in a website that sells DVDs, the user typically browses through a list of DVDs and selects individual DVDs for check out at the end of the shopping session. The website needs to remember which DVDs the user has selected because the selected items needs to be presented again to the user when the user checks out. In other words, the website needs to remember the State - i.e. the selected items - of the user's browsing activities.

    However, HTTP is a Stateless protocol and is ill-equipped to handle States. A standard HTML website basically provides information to the user and a series of links that simply directs the user to other related web pages. This Stateless nature of HTTP allows the website to be replicated across many servers for load balancing purposes. A major drawback is that while browsing from one page to another, the website does not remember the State of the browsing session. This make interactivity almost impossible.

    In order to increase interactivity, the developer can use the session handling features of PHP to augment the features of HTTP in order to remember the State of the browsing session. The are basically 2 ways PHP does this:

    1. Using cookies
    2. Using Sessions

    The next installment discusses how to manage sessions using cookies...

    Installment 2

    Cookies

    Cookies are used to store State-information in the browser. Browsers are allowed to keep up to 20 cookies for each domain and the values stored in the cookie cannot exceed 4 KB. If more than 20 cookies are created by the website, only the latest 20 are stored. Cookies are only suitable in instances that do not require complex session communications and are not favoured by some developers because of privacy issues. Furthermore, some users disable support for cookies at their browsers.

    The following is a typical server-browser sequence of events that occur when a cookie is used:

    1. The server knows that it needs to remember the State of browsing session

    2. The server creates a cookie and uses the Set-Cookie header field in the HTTP response to pass the cookie to the browser

    3. The browser reads the cookie field in the HTTP response and stores the cookie

    4. This cookie information is passed along future browser-server communications and can be used in the PHP scripts as a variable

    PHP provides a function called setcookie() to allow easy creation of cookies. The syntax for setcookie is: int setcookie(string name, [string val], [int expiration_date], [string path], string domain, [int secure])

    The parameters are:

    1. name - this is a mandatory parameter and is used subsequently to identify the cookie

    2. value - the value of the cookie - e.g. if the cookie is used to store the name of the user, the value parameter will store the actual name - e.g. John

    3. expiration_date - the lifetime of the cookie. After this date, the cookie expires and is unusable

    4. path - the path refers to the URL from which the cookie is valid and allowed

    5. domain - the domain the created the cookie and is allowed to read the contents of the cookie

    6. secure - specifies if the cookie can be sent only through a secure connection - e.g. SSL enable sessions

    The following is an example that displays to the user how many times a specific web page has been displayed to the user. Copy the code below (both the php and the html) into a file with the .php extension and test it out.

    [?php //check if the $count variable has been associated with the count cookie if (!isset($count)) {

    $count = 0; } else {

    $count++; } setcookie("count", $count, time()+600, "/", "", 0); ?]

    [html]

    [head]

    [title]Session Handling Using Cookies[/title]

    [/head]

    [body]

    This page has been displayed: [?=$count ?] times.

    [/body] [/html]

    The next installment discusses how to manage sessions using PHP session handling functions with cookies enabled...

    Installment 3

    PHP Session Handling - Cookies Enabled

    Instead of storing session information at the browser through the use of cookies, the information can instead be stored at the server in session files. One session file is created and maintained for each user session. For example, if there are three concurrent users browsing the website, three session files will be created and maintained - one for each user. The session files are deleted if the session is explicitly closed by the PHP script or by a daemon garbage collection process provided by PHP. Good programming practice would call for sessions to be closed explicitly in the script.

    The following is a typical server-browser sequence of events that occur when a PHP session handling is used:

    1. The server knows that it needs to remember the State of browsing session

    2. PHP generates a sssion ID and creates a session file to store future information as required by subsequent pages

    3. A cookie is generated wih the session ID at the browser

    4. This cookie that stores the session ID is transparently and automatically sent to the server for all subsequent requests to the server

    The following PHP session-handling example accomplishes the same outcome as the previous cookie example. Copy the code below (both the php and the html) into a file with the .php extension and test it out.

    [?php //starts a session session_start();

    //informs PHP that count information needs to be remembered in the session file if (!session_is_registered("count")) {

    session_register("count");

    $count = 0; } else {

    $count++; }

    $session_id = session_id(); ?]

    [html]

    [head]

    [title]PHP Session Handling - Cookie-Enabled[/title]

    [/head]

    [body]

    The current session id is: [?=$session_id ?]

    This page has been displayed: [?=$count ?] times.

    [/body] [/html]

    A summary of the functions that PHP provides for session handling are:

    1. boolean start_session() - initializes a session

    2. string session_id([string id]) - either returns the current session id or specify the session id to be used when the session is created

    3. boolean session_register(mixed name [, mixed ...]) - registers variables to be stored in the session file. Each parameter passed in the function is a separate variable

    4. boolean session_is_registered(string variable_name) - checks if a variable has been previously registered to be stored in the session file

    5. session_unregister(string varriable_name) - unregisters a variable from the session file. Unregistered variables are no longer valid for reference in the session.

    6. session_unset() - unsets all session variables. It is important to note that all the variables remain registered.

    7. boolean session_destroy() - destroys the session. This is opposite of the start_session function.

    The next installment discusses how to manage sessions using PHP session handling functions when cookies are disabled...

    Installment 4

    PHP Session Handling - Without Cookies

    If cookies are disabled at the browser, the above example cannot work. This is because although the session file that stores all the variables is kept at the server, a cookie is still needed at the browser to store the session ID that is used to identify the session and its associated session file. The most common way around this would be to explicitly pass the session ID back to the server from the browser as a query parameter in the URL.

    For example, the PHP script generates requests subsequent to the start_session call in the following format: http://www.yourhost.com/yourphpfile.php?PHPSESSID=[actual session ID]

    The following are excerpts that illustrate the discussion:

    Manually building the URL:
    $url = "http://www.yoursite.com/yourphppage.php?PHPSESSID=" . session_id(); [a href="[?=$url ?]"]Anchor Text[/a]

    Building the URL using SID:
    [a href="http://www.yoursite.com/yourphppage.php?[?=SID ?]"]Anchor Text[/a]

    Used with the author's permission.

    This article is written by John L.
    John L is the Webmaster of Designer Banners (http://www.designerbanners.com).

    Tuesday, January 13, 2009

    Have Answers For These Questions Before Building A Website

    Writen by Suresh Babu

  • What is the purpose of the website?
  • Whom this website is built for?
  • Who is the targeted audience?
  • What is the demographic target?
  • What is the entry page?
  • What is the exit page?
  • Is your website designed for each class of visitors? Small, Medium and large
  • who do you want to attract?
  • How can you get them there?
  • Do you have a budget for Marketing?
  • What kind of marketing will be more effective?
  • Who is going to do the marketing? In-house/ Outsource?
  • Is your website optimized for the right keyword?
  • Apart from online resources do you seek offline marketing?
  • Is there a person dedicated to maintain the website on a regular basis?
  • What kind of programs is used?
  • Do you have quality outgoing and incoming links?
  • Is your website better than your competitor?
  • What is unique about your site?
  • Why should visitors buy from your site when there are hundreds of sites out there?
  • Is your site Search engine and user friendly?
  • Do the visitors know where else to go when they arrive to your page?
  • Are there different paths for visitors who may have different reasons for visiting the site?
  • Are there any distractions that can keep visitors from completing the tasks?
  • Is there enough information on the pages?
  • If a person comes back and ready top purchase will it be easy for them to purchase?
  • What makes the pages memorable and visitors will remember if they leave the site?
  • Does your website make visitors to trust you and proceed to buy a product or services?
  • Will visitors see what they are looking for right away when they arrive?
  • The Fox Internet Marketing Solutions
    A Division of the Fox Advertising Agency, Inc.
    9114 58th Dr. East, Suite 103
    Bradenton, FL 34202
    Phone: 941.758.2404
    FAX: 941.756.6484
    Email: info@foxadv.com
    Website: www.foxadv.com

    Saturday, January 10, 2009

    How To Create An Online Community Site

    Writen by David Feinleib

    Today, it's easy to create a static web site. But on the surface it appears hard to create a dynamic, community based web site. Why create a community web site? Because it means that your users will be able to interact with your site rather than just view it. They will be able to add content, upload photos, post their own profiles, and even talk to each other via chat or instant messaging.

    Online communities are all around us. Practically everyone has heard of MySpace and Yahoo Groups. If you're putting a web site up, however, why not hold onto your users rather than forcing them to go to another web site to share information and talk to each other? If you don't give your users the ability to do what they want on your web site, they will go elsewhere, and you will lose the ability to interact with them and see what they have to say. Moreover, every time one of the visitors to your web site posts some content, it makes your site more attractive to the search engines, which delivers more traffic to your site, resulting in more business for you.

    Building a community web site is easy and can be free with the right software. Open source software, which is free of charge, makes it possible for you to get a community web site up and running in a matter of minutes or hours. You can think of a community web site much like a blog, except that instead of you being the only person who can post content, all visitors to your web site can post content too! That means you don't have to stay up trying to create page after page: your users will do that for you.

    The open source software program drupal is a popular system for putting communities online. Drupal supports a wide variety of features, from basic content uploading, to support for user profiles, chatting, tagging, and voting. Suppose you're creating a web site about travel. With a community based travel web site, your users can talk about their own experiences too and vote on places to stay and things to see and do.

    Among the many advantages of drupal is that you can start off with basic functionality and then add modules to enhance the core feature set. You can even design your own custom modules (or have others design custom modules for you) to enable new functionality.

    Get started today building a dynamic, community based Web 2.0 web site rather than a static, non-interactive Web 1.0 web site!

    David Feinleib is the author of the popular blog http://www.vcmba.com. He hosts an online home ownership community at http://www.homeownershiponline.com.

    Thursday, January 8, 2009

    But My Business Doesnt Need A Website

    Writen by Pamela Jacob

    Revenues are often lost because many business owners don't see the value in having a website. They claim their products can't be sold online and technology is overwhelming. The fact is without a web presence they may be losing incredible opportunity. A well-planned, professional website can:

    Expand Your Business:

    Utilizing the Internet is a cost-effective approach to reaching a large number of people that are interested in your product or service.

    The world is your oyster and you can reach your target market anywhere in the world.

    Improve Your Image:

    Not having a website can make your business look outdated and out of touch with modern technology. It doesn't pain a picture of success.

    When you have a website that reflects the image you need, it will attract potential customers and keep your current customers on top of what you have to offer.

    If you're in business, you have competition. Do your competitors have a websites?

    Increase Your Profits:

    A website allows you to be in business 24 hours a day, 7 days a week, 365 days a year. Potential customers can learn about you anytime.

    Marketing is the source of all sales. Leads and sales can be derived from traditional marketing, viral marketing, and marketing on the Internet.

    April of 2004, "the active online population across U.S. home, work and university PCs totaled 155.1 million people"

    source:comScore.com.

    Imagine if your company could tap into a fraction of these potential clients.

    Improve Efficiency Saving You Time and Money:

    How many times do potential customers and existing clients call for basic information? A website allows you to provide instant responses to your customers' questions. What are your normal hours, what is your range of products and services, do you provide on-site estimates etc.?

    The old saying time is money is really true in business.

    People have come to expect businesses to have a compelling website even if the business does not offer products that can be purchased on-line. Potential customers are likely to browse for information about products and services before they make a decision on what business they want to work with.

    Businesses can't afford not to have a website.

    Copyright: © 2004 by Pamela Jacob

    Publishing Guidelines: You may publish my article in your newsletter, on your website, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

    Is your website an integral part of making money in your business? Then you need to "Create the image you need to attract the customers you want." Pamela Jacob, owner of Artista Design, can help you do just that. She specializes in all types of visual mediums and has been in the new media industry for over a decade. To gain more valuable insights from Pamela Jacob visit: http://www.artistadesign.com