3 Steps To Selling More With Your Web Site

Writen by Charlie Cook

"What's the most important function of your web site?" Most small business owners will explain, "To tell people about myself and my services." This sounds like the right answer, and it's the one I hear most often. But it's wrong!

Build a web site focused on yourself or your products and it is doomed to fail from the start. No matter how hard you work to promote it or make it look impressive, it won't pay for itself, ever.

What is the primary purpose of a web site? Keep reading to find out.

There are 3 key steps in the web marketing process. Understand the purpose of each and you'll be able to bring in more new business with your web site. You need to attract prospects, convert them into qualified leads and then convert leads into clients.

The problem for most people is that despite their best efforts to collect thousands of leads, they only end up with a few clients. Sound familiar?

Your marketing is like New York City's water system. In upstate New York they use reservoirs to collect rain. This water is then piped down to New York City and finally when apartment dwellers turn on the tap, they've got clean drinkable water. The only problem with this system is that for every ten gallons of rain that falls into the reservoirs the city only receives eight to nine gallons of water.

What happens to the missing gallon or two of water? It's lost through an antiquated leaky piping system.

Is the same thing happening or worse with your marketing? Are you losing the majority of your prospects due to an antiquated marketing and follow-up system?

If you are, don't despair. There is a simple solution. You can use the 3 key steps below to help you plug the leaks in your marketing system and get new business pouring in.

The 3 key steps to improving your web marketing

1. Get More People to Your Site

Your first objective is to get the greatest number of people to visit your site. If you use pay-per-click ads such as Google Ads, take a look at your clickthrough rate. Are you getting at least 1.5 to 2% of the people who see these ads to visit your site? The purpose of any and all of your web advertising is to get people who might be interested in your services to visit your web site.

If your ads don't prompt at least 1.5% of viewers to respond, test alternative headlines and subheads. You'll have the most success with headlines and subheads that focus on your prospects' problems and concerns.

In my experience with my own sites and my clients' sites, changes in the wording of headlines and subheads makes a huge difference in response rates. You can double the number of people who click on your ads - and double the number of potential clients visiting your web site - by changing a few words in your ads.

2. Convert More Web Site Visitors to Leads

Let's say a hundred people a day visit your web site. How many leads do you generate? With the right copy (headlines and text), sales offer, and page layout, you could motivate 15 to 25% of the people who visit your web site to contact you. Instead of a handful of inquiries from site visitors each week, you could have dozens.

At the beginning of this article, I asked my client John what the main function of his web site is. This is it.

> The primary purpose of your web site is to get the greatest number of visitors to email you or call you with their contact information.

Your site may be the best looking site in the world, but if it doesn't motivate your prospects to contact you, you've lost them and won't get their business.

Few people buy products and services the first time they visit a web site. Most look at dozens of options. Unless your site is as well known as aol.com or amazon.com, your prospects won't remember your site's URL ten seconds after they leave for another site.

Before another prospect leaves your site and forgets your business, start using your free offer and your site layout to prompt at least 10-20% of all site visitors to contact you.

3. Convert More Qualified Leads to Clients

If you've taken the first two steps above, you'd have more people responding to your ads and more people contacting you. You've probably guessed; the next step is to follow up and convert the greatest number of prospects to clients.

Depending on the type of business you're in, your follow up process may include a phone call, a mailing, a series of emails, or some combination of these. Whichever system you use, you want to increase the percentage of people who buy your products and services. It sounds obvious to both you and me, but this is where 80% of new business is lost.

Is your web marketing system leaking more than New York City's water system?

Take this Quick Quiz

1. Is the clickthrough rate for your pay-per-click ads 1.5% or better?
Yes – No

2. Do 15 to 20% of all unique visitors to your site contact you?
Yes – No

3. Do you have an automated system for following up with leads generated from your web site that generates sales from 4% or more of your prospects?
Yes – No

If you answered "No" to one or more of these, you're in the same boat as most business people on the web. Your web marketing is full of leaks and with a few changes you could be collecting a lot more leads and converting more of them to clients. Discover how to get a better response to your ads, get more people to contact you. Your sales could skyrocket within weeks.

2006 © In Mind Communications, LLC. All rights reserved

The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

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For Newer Sites Web Marketing Depends On Titles Amp Links

Writen by Martin Lemieux

We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:

• A huge learning curve

• Endless nights working

• Trial & Error

• Learning the ropes

Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.

See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site.

Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already know the content is there and is good.

For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine the content of the site.

For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can.

Joe also knows that if search engines find his link on other sites and it's called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as the title of his main page. He also adds specific content to match it.

Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joe's web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.

So the moral is???

If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site.

Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites!

I hope you enjoyed the article!

For more of Martin's articles go here: http://www.smartads.info/newsletter

About The Author

Martin Lemieux
President
Smartads - Affordable Web Solutions

http://www.smartads.info & http://www.smartads.ca

Eye Catching Print Design

http://www.3dimentionaldesign.com

Powerful Free Web Marketing Tools

http://www.thewebclinic.com

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Why Do I Need A Web Site

Writen by Elvin Picardo

Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.

A web site is anything and everything you want it to be. Let me elaborate on that.

If you have a business and want to expand your markets, you build a web site.

If you have a business and want to improve customer satisfaction, you build a web site.

If you have a business and want to take advantage of technology while remaining fairly unbiased in technology at a basic level, you build a web site.

If you want to market to customers outside of your geographical boundaries, you build a web site.

If you want your friends and family to view pictures, communicate with you, you build a web site.

If you are just starting in your business and need a way to inform potential customers about you and your business, you build a web site.

As you can see, a web site has many uses. It wasn't uncommon in the early days (6-7 years back) of the Internet to see "This is me and my dog" web sites. However, the trend has changed today and business sites have taken over.

One thing I like about the web and the Internet over traditional (print) media is the fact that changes and updates can be made (almost) instantly. Try that in print.

As well, a web site can be made truly dynamic and flexible; almost making it totally customizable to each user, giving them a unique and personal touch.

In my business, I come across tons of questions on what really is a web site and what do I need to do to build a web site for my business.

I will list below some of the key criteria you will need to get started with a web site. Remember, these are my thoughts and opinions. If you are confused, send me an email at epicardo@netmedian.com.

1. Your domain name: Your domain name identifies you and gives you a unique identity across the Internet. Domain names come with an extension. In the earlier days .com was the most popular domain name. It largely is today as well, although many other extensions (.net, .biz, .tv) are gaining popularity as well. Shop around before you buy a domain keeping in mind that the cheapest may not necessarily be the best.

2. A web host: Your web site needs to reside on a computer (typically called the web host) that runs special programs (typically web server among other things) and is connected to the Internet. It is through this computer that your information can be seen by prospects/customers around the world.

3. A web site: This is simply a collection of pages, images and information that reflects you and your business. Creation of web sites are an entirely different subject altogether and I will address this in separate posts. If you need to know right now, email me or visit my site and view the Web Design page.

4. Web content: Can you imaging reading teh newspaper everyday with the same headlines and information? You would stop reading it, right? Well, the web is the same way. New and fresh content keeps your site alive and the search engines happy. Content that is relevant to your business always brings back visitors. In fact, if your content is really good, others may start linking to it or promoting it, giving you added links and visitors.

5. Visitors: Build It and they will come? Sadly, this isn't true with the Internet. Once a web site has been built, there are quite some other activities that need to be done in order to get your visitors to visit your site (also called hits, in a general way). This opens up the topic of Internet Marketing, another of my favorites. However, I will address this in a series of posts later on as it can be fairly exhaustive. You can visit my web site section on Internet Marketing to get a sneak peek.

6. Other useful and needed stuff: Besides the points mentioned above, you also need good sales copy (stuff that people/prospects read) to convert visitors into buyers, you need to develop a good mailing list so you can harvest that list by offering complementing and relevant products to your buyers. you also need to automate some of the backend processes so you do not waste time processing each and every transaction, query or enquiry from your visitors/buyers.

Can this be done for a small- or medium-sized company? Definitely. Is it too expensive to get started? Certainly not. Does it take too long to get a basic web site built? I would say approximately two to three weeks.

The web is a very interesting medium to disseminate information about you, your business and your products. People have made careers by specializing in areas like Web Design and Internet Marketing. In my opinion, the Internet has truly leveled the business playing field. My advice: don't get caught behind.

Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com
epicardo@netmedian.com Contact me

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Generating A Randon Number In Php

Writen by Amrit Hallan

Sometimes you need to generate unique randon numbers if you want to assign IDs to your members or assign unique values to your shopping cart items. Here I'm just citing to reason whereas it depends on you for what purpose you'd like to generate a random number in your PHP scripts. I have written a small function that takes one argument. This argument tells the function how many digits you want in the generated number.

For a live example of the article, go to http://www.aboutwebdesigning.com/2005/09/29/generate-a-random-number-using-php

First, here's the function:

function random_num($n=5)
{

return rand(0, pow(10, $n));
}

If you send no argument to the random_num() function, it generates a 5-digit random number. This is how we use it:

echo random_num(); gave 96161 when tested and
echo random_num(7); gave 5983582 when tested

This function uses the PHP math function pow() to get the number of digits we want. The function pow() calculates the power of a number like say 10 raised to the power 5. In math we write it like 10 Exp 5. Basically, the real rand() function takes 2 arguments: the lower limit and the upper limit. So if you want to generate a random number that should be greater than 107 and less than 5067, you might get somethin like:

echo rand(107, 5067); gave 3456 when tested

Since we normally don't need the upper limits and the lower limits, I've elucidated a generic function that gives you a random number of spedicif number of digits.

Amrit Hallan is a freelance copywriter, and a website content writer. He also dabbles with PHP and HTML. For more tips and tricks in PHP, JavaScripting, XML, CSS designing and HTML, visit his blog at http://www.aboutwebdesigning.com

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Sticking To Your Plan

Writen by Edmund Loh

So you have a good idea for a business and decided that the Internet would be the perfect place to start it.

WAIT.

Having an aspiration is only half the battle. In fact, too many people start an Internet Business with only a hunch or a rough idea of what they plan to do. I've also heard that if you don't know where you are going, you are guaranteed to get there!

I can't stress how important it is to have a clear idea of your goal and develop the strategies to attain it. Too many people overlook that and that, my friend, is why they reached Nowhere Land in their Internet Business vehicle. Wouldn't it be silly of you to climb into your car just to find that you don't know where you want to go? On the same token, why should having a goal or financial destination be any exception?

And when times get tough (notice I didn't say IF), you will have to be tougher. Tough times don't last, tough men do. Many of the successful Internet Entrepreneurs you see on the Internet have been through tough times, in one way or another, before they succeed. Also notice that most of them coped with difficulties by expanding their Internet Business offerings rather than contracting.

So before you sign up with a web hosting provider, you will want to consider the following:

Know whom you want to reach
Just who in particular will you want to target? Remember that not everyone may like the same thing. For instance, if you are selling a manual on how to cook oriental dishes, then your targets are housewives and chefs. Obviously, don't expect a 9-year-old kid to buy that product from you.

Tip: Look through Usenet newsgroups where people in your market find out.

Know what you want to accomplish
As discussed earlier, you have to be clear about your Internet Business goals. You will also want to make a one-line mission statement and follow by it. If you would refer to our mission statement, the aim of E-Biz Wiz Blog is helping you to start your profitable journey on the Internet.

Recognize Your Competition
This can be done easily by visiting their web sites or via search engines. You will want to know what they have done and make a list of things they do that you can do better.

Determine Your Internet Business Model
To date, there are 19 existing Internet Business Models. This will depend on the type of product or service you are offering. If you sell an E-book, then you will need just a Killer Sales Letter page to persuade prospects to buy your E-Book from you. If you are selling advertising spaces then you will need many pages of valuable content or write your own E-zine.

More detailed step-by-step information on setting your own Internet Business Models can be found in http://www.ebizmodelsyoucancopy.com/index5.htm.

Know Your Product(s) and/or Service(s)
If you are selling more than a product, you must be sure that they are relevant. If you are selling E-books on how to be a cartoonist then they must all be related to drawing your own cartoon.

The important thing is not to rush to the Internet with an idea that isn't well thought or planned out. You will most probably get bored of it quickly or get discouraged when you fail to put your bright ideas together.

As long as you have a business plan, people who will help you along and strategies lined up in place, you are more likely to stay with your Internet Business project through any ups and downs you encounter.

Edmund Loh is the author of E-Biz Wiz Blog with over six years of experience in Web and Image Designing. He now sells a trademarked manual, Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models and runs a Point-n-click Internet Business Generator service.

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Website Conversion Rate More Keywords Equals More Sales

Writen by Joe Duchesne

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain.

If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions.

So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.

So how can I improve my conversion rate?

Improve your conversions by making changes to the headline of your website. The very first text that appears on a web page will most often determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and make them want to keep reading to find out what you have to say.

Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.

Write with the 'skimmer' in mind

Studies of people using the internet have found that the vast majority of surfers skim through a document before they decide to read it. This is a big reason why the headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.

As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.

Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.

Joe Duchesne is the co-founder of Yowling. They offer a web site builder that allows anyone to create their own website in no time at all with little computer skills. Visit http://www.yowlingbuilder.com for more details. Reprint this article freely as long as you keep the links in this resource box live and clickable.

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Planning Your Web Site

Writen by Javier Garcia

While it seems pretty obvious that planning a web site is vital to its future development, I'm positive that a lot of web designers, programmers, etc. miss this step or don't give it the importance it deserves.

WHY IS IT IMPORTANT TO PLAN YOUR WEB SITE?

• Prevention is better than cure: There are few things more annoying than changing plans in the middle of a process. Of course you will always be exposed to mischances, but by planning ahead you will avoid potential problems that would require major modifications along the way.
• Faster development: When I worked as a web designer there were essentially two different types of clients: those who had a clear idea of what they wanted, and those who wanted "just to be on the Internet". At first it could seem that the second type would be more permissive, making the development smoother. But on the contrary, those clients came up with a bunch of objections, additions, modifications... slowing down the process.

  If you have not a clear idea at first, you will only know exactly what you want when you see it. And trial-and-error isn't a wise method for developing anything.

• Better performance: By aiming to an objective through all the steps of the web development process, the final result will be more consistent with your original idea. The efficiency of your web site to achieve your main goals will rely mainly on your initial planning.

HOW TO PLAN YOUR WEB SITE

• Determine your objectives:

  • Why are you developing the web site? If you don't know the answer to this question, stop reading this and try to do something more productive.
  • Set your expectations, specific and realistic. Don't try to be the next Google. Not even if you work at Microsoft. Specially if you work at Microsoft.
  • If possible, set also a way to measure those expectations so you can find out later your level of success. It can be a certain amount of visitors, sales...
• Define your target audience:

  • Who are you developing the site for? Your grandma and your aunt don't count.
  • Analyze your potential visitors and what they are looking for. Focus on their needs, not yours.
  • Find a reason why they would choose your site from among the available alternatives. This is the Internet, there are millions of web sites. Depending on the niche there will be hundreds or thusands competing with yours... Does it really worth the effort?
• Research your competitors:

  • Identify and study the competition in your field. Basically competition is any site within your niche that you would like to make disappear (or even better, that you would like tu run).
  • Check web sites related to yours in any way and find their strengths and weaknesses. Why do you like them? Why do you dislike them? (besides they are the damn competition, of course).
  • Use that information so you can determine a way to beat your competitors. Can't you find that way? Then you should go back to the target audience study.
• Outline your web site:

  • Think of the proper structure to make the relevant information easily accessible. Try to balance the information relevant for your visitors and the information you want to make relevant.
  • Determine how to merge different aspects of the development like content management, design, programming, usability, search engine optimization... and how to merge the people in charge of those areas (it uses to be way more difficult).
  • Try to make all scalable, so future additions or redesigns can be accomplished quickly and easily.

Original article published by Javier García: Basics: Planning your web site in Monetizing the Web
Read more articles on Web planning.

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Content Management System True Power And Capabilities

Writen by David Cooper

One morning you come to work and you notice that the phone number and other contact information on your company's website are incorrect. Having incorrect information displayed on your website is hurting your business by the minute. You pick up the phone and call your webmaster. Unfortunately, you get his answering machine telling you he is going to be on vacation for the next two weeks. Welcome to the reality of eBusiness.

Fortunately it doesn't have to happen this way. All over the Web, website owners are realizing that manual systems for managing their websites could leave them vulnerable. That is exactly why a lot of businesses today are switching to content management system, otherwise known as CMS, to help them automate and organize publishing and management tasks on their websites. Here is why you should considering content management system as a solution to your website management problems:

Add/Update Content in Seconds
With content management system there is no need to wait for weeks for your webmaster to update few words on your website. Content management systems feature easy to use WYSIWYG (What You See Is What You Get) Editor which enables you to change content, place images, etc. without any knowledge in web development.

Share Tasks
A lot of websites are run by more then one person and multiple individuals are contributing to the content of the website. Sometimes it becomes confusing because two different administrators can publish the same content twice or skip important articles or news assuming that the others will work on them instead. With content management system it becomes really easy to share tasks and responsibilities on your website. With the help of CMS you can easily open accounts for multiple administrators and/or editors and split the tasks between them.

Customize Look & Feel
Content management systems also come with easy to customize layouts so that you can easily integrate it into your existing website or alter the look and feel of your system to your liking. With your CMS it is even possible to have multiple designs of the same website. For example, you have several sections of your website and they all require different headers or perhaps you want your navigation tree to expend with more links once you enter a specific section. All of this is possible to implement in matter of minutes with the content management system.

Reduce Maintenance Costs
By automating the building of pages on your site, you will cut substantial sums from the site's maintenance costs. You can now easily update content within your organization without paying someone else to do it.

React To Market Changes with Lightning Speed
When you have a CMS, you suddenly have a tremendous advantage in the time it takes to react to market intelligence. You can write, edit and make updates to your content including technical information, prices, etc. as soon as this information becomes available. This could be essential if you run a websites about computer virus and new outbreaks or a news site where you need to post updates to the story often.

You can also make necessary tune-ups to your website as you go. For example, you decide that you want to show link to your site index on a more prominent position. You realize that doing so will improve accessibility of your website. With your CMS you can implement the necessary changes in minutes and compare the results within twenty four hours.

Content Version Control
Version control means that you know, and can control, what content is supposed to be live today, what is ready to go live next week, and what is being prepared by your team for the week after, and keep them separate and organized. It also means that you can have one version of a news story live now, one being written to update it in an hour's time, and one incorporating the press release which should not go live until tonight.

What's The Downside?
Introducing a content management system is no small matter for a business, it is a strategic tool. In integrating your system, you will expose process and infrastructure issues that may have been papered over for some time, and be forced to resolve them. However, as the scope and scale of content delivered to customer increases, it becomes a basic requirement of being in business.

David Cooper has been developing web sites since early 1999. Currently he runs http://www.Spaiz.net - web design company and working on a new Content Management System at http://www.azureSites.com

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Web Based Content Management System Basics

Writen by Shakir Husein

A web based content management system (CMS) is used for webdesign so that the php, asp or jsp scripts call in the data from the mysql or sql database to create the content on a page. You would enter the content of a website in a database using a user friendly Admin Panel and this would update itself on the actual website. CMS is critical to the success of almost every website and intranet.

The need

Static websites are easy to design but hard to maintain. You have created a static website with desired content and you put in efforts to promote that site. As a result, the website grows organically over time, and while it is very useful, it is far from perfect. The search engines give more importance to the websites which are updated regularly. To update the site content on regular basis, you would require the web professional company to give you continuous support. Now this dependency leads to either continuous expenses or poorly update site. Thankfully, this dependency is what a content management system is specifically designed to solve.

What is Web Based CMS ?

A web based content management system (CMS) helps you manage the content data on the website. The management includes creation, updating, distribution, publishing, and discovery of content. And it is not the only thing that the CMS can do for you. The CMS now helps to generate new pages, categorize the content, manage the layout and presentation of the site, manage users and permissions for the site, manage other dynamic modules on the site and many other things using a very user-friendly Admin Panel which requires minimal or no technical expertise.

Features and Benefits

There are a wide range of features and benefits that can be achieved by implementing a CMS, including:

· Create and Manage New Pages
· Manage site navigation and meta content
· Assign users to manage the content in decentralized way.
· Manage site layout and presentation by editing the HTML.
· Manage other modules on the site. Like if you have forum installed on the site, you can manage the forum preferences, settings, categories, forums, users from the Admin panel.
· Better consistency
· Increased security
· Reduced duplication of information
· Reduced site maintenance costs

Out of all the features, content management remains the mainstay of the CMS sites.

Content management

The CMS based sites have a front end which the site for public, a database which stores the vital data of your site and a Admin Panel to manage the site. Through the Admin Panel, you can create content pages like you are creating a document in MS Word. This is a completely non-technical interface to create new pages or update existing pages without any knowledge of HMTL, javascript or programming language. You can simply click create pages and a page opens which asks you to define the attributes of the page like Title of the page, Link Title for the frontend navigation menu and page content. The page content box uses a WYSIWYG editor which helps you to improve the presentation of the page like making any text bold, colored or creating hyperlinks. You can also upload images with your content. You can also define the meta tags for the page, publish and expiry date, author information etc to make the page more meaningful. Once a page has been created, it is saved into the database on the server. This stores all the content of the site, along with the other supporting details. The CMS also helps you to make the content management an interactive process between you and your users. A similar page can be accessible to your users who can post the content like articles, news or event. The added content pages can be accessed through the Admin Panel and approved to be published on the site.

CMS Availability

There are various CMS options with different capabilities and strengths in the market to choose from. Depending on your business requirements, you can have a customized CMS based website or you can choose any open source CMS available like Drupal, Xoops, mambo, Joomla, Typo3 etc. Every organisation has a unique set of requirements for a content management system, and there is no solution that can fit your needs. By allocating sufficient time and resources, you can achieve the best possible solution. Out of customized and open source CMS, I would advice to evaluate the open source CMS available and get it customized to your needs by any company specializing in the Open Source solutions like Dyanmic Intel. Now the common question is Won't my CMS site look like all the rest if I use Open Source solution? It doesn't have to! Most quality content management systems will allow you to apply templates and plug-ins to your site, which can set the design of your site apart from others using the same engine by nearly anything that HTML and CSS can do. Typically, you can find templates on the main web site for the content management system you've chosen - and in the rare event that this is not the case, templates are typically no more than a Google search away. Most systems which let you install a custom skin will even let you design your own; allowing you to make your new site virtually as personalized as any site on the web can be.

Conclusion

Content management systems are now no more new to the market and have been established as the most important part of your presence on the internet. Now CMS based websites can create SEO friendly pages and be managed by various users across the world. I have provided the basics of Content Management System in this article. If you want to read more on CMS like evaluating CMS etc, use our article directory Pacific Articles.

Shakir Husein is the CEO of Dynamic Intel, an Application Development Company based in US. Dynamic Intel is recognized as experts in building customized eBusiness Infrastructures. Dynamic Intel also designs web-based solutions for small to mid sized companies including cost effective Content Management Systems and Ecommerce solutions. Shakir can be contacted at info@dynamicintel.com

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Disability Discrimination Act Dda Amp Web Accessibility

Writen by Trenton Moss

There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed.

The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission), two of the most renowned advocates for the DDA (Disability Discrimination Act) and accessible websites, have no specific information about the laws and what websites specifically need to do in order to meet the legal requirements.

So, what does the law state?

Part III of the Disability Discrimination Act refers to the provision of goods, facilities and services. The Code of Practice, which specifically mentions websites, can be downloaded in its entirety from the DRC website (http://www.drc-gb.org/open4all/law/Code%20of%20Practice.pdf 676kb).

The relevant quotes from this 175-page document are:

2.2 (p7): "The Act makes it unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public."

4.7 (p39): "From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services."

2.13 – 2.17 (p11-13): "What services are affected by the Act? An airline company provides a flight reservation and booking service to the public on its website. This is a provision of a service and is subject to the act."

5.23 (p71): "For people with visual impairments, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include ... accessible websites."

5.26 (p68): "For people with hearing disabilities, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include ... accessible websites. " When does the law come into force?

It's widely believed that the new laws will be implemented in October of this year, when the final part of the DDA comes into force. This final piece of legislation actually refers to service providers having to consider making permanent physical adjustments to their premises and is not related to the Internet in any way.

The law about accessible websites came into force on 1st October 1999 (http://www.drc-gb.org/open4all/law/code.asp) and the Code of Practice for this section of the Act was published on 27th May 2002 (http://www.hmso.gov.uk/si/si2002/20020720.htm). This means that the majority of websites are already in breach of the law.

Can you be sued?

Well, probably. The RNIB claim that they've considered taking up a number of legal cases against organisations with regard to their websites. When they raised the accessibility issues of the website under the DDA, companies have typically made the necessary changes, rather than facing the prospect of legal action.

The DRC has now published their findings from their formal investigation into 1000 websites. (http://www.drc-gb.org/publicationsandreports/2.pdf). If your website was included then you will have to start thinking about making it accessible to all web users in the very near future.

What do you need to do to comply?

It's widely believed that if, or perhaps more appropriately when, a case makes it to court that the W3C accessibility guidelines will be used to assess a website's accessibility and ultimately decide the outcome of the case. The W3C is the Internet governing body and its web accessibility guidelines can be found at http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html.

To further complicate matters, the W3C offers three different levels of compliance. Priority 1 guidelines, (which must be satisfied according to the W3C) will almost certainly have to be adhered to. Priority 2 guidelines (which should be satisfied and are the EU recommended level of compliance (http://www.disabilityworld.org/09-10_02/access/internetaccess.shtml), or some part of, will probably also need to be adhered to too.

The courts will also no doubt take guidance from the outcome of an Australian case in 2000, when a blind man successfully sued the Sydney Olympics organising committee over their inaccessible website (http://www.contenu.nu/socog.html).

This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone.

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Are Stock Images Ever Useful

Writen by Tim Priebe

In general, I advise clients not to use stock images when they can avoid it. As a designer and as a web surfer, I would much rather see images of your actual customers and employees than people who are obviously models or posing for a stock image. And people who surf the web a lot can tell the difference. So is there ever a time when stock images are appropriate for a website?

First, if you have enough pictures already taken to use on your website, there's no need to use stock images. Do make sure that the pictures are of high enough quality to give a good impressions, though. If the pictures are grainy or of otherwise poor quality, you might be better off not using them.

Second, even if you had pictures that are unusable, there's still the option to get new pictures taken. Hiring a professional photographer, even if only for an hour or two, can result in many high-quality pictures to choose from for your site. At the very least, get someone you know who takes good amateur pictures to take the pictures. Even an amateur with experience is better than having pictures that are not of your company.

It may be that you work out of your home in an environment that it would not be appropriate or professional to display on your website. You could also work on-site for other companies, possibly with security concerns. A good example of both of those would be someone who runs an IT consulting company out of their home. In such a case, it would be completely appropriate to use stock images.

It could be that your website is for something more general, where stock images are easier to obtain than getting custom photography. Say, for example, that your website is an informative site with information about whales. It would be a lot less trouble and less expense to use stock photos of whales than it would be to obtain them yourself.

As in many things, there is no clear-cut rule for determining when to use stock images. However, if the cost is less and the level of professionalism of your website would not be negatively affected, stock images can be a viable solution. I would encourage you, however, if it is at all possible, to use pictures of your actual product, location and/or customers.

Tim is the owner and senior web designer at T&S Web Design. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, GetASiteOnline.com.

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Html Editors 101 Smaller Is Better

Writen by John Deprice

SiteSpinner

SiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse. Not only that, you can place objects so they are always centered, or automatically scale to fit your visitors browser. The Text Editor works like a word processor, allowing you to change font, size and color. Add links and spell-check your work. Add titles and you have a professional page. The drag-and-drop Table Editor lets you quickly organize your information. Text, pictures, or any object can easily be dragged into position, and your table's properties can be set the way you want them.

Full review posted at http://www.deprice.com/sitespinner.htm

NoteTab Pro

NoteTab Pro is a leading-edge text editor and HTML coding tool, and an ideal Notepad replacement. Winner of top shareware industry awards since 1998, this elegant application does it all: you can handle multiple large files with a simple tabbed interface, use a spell-checker and thesaurus, format text, use multiple undo, and bookmark documents. You can build templates, use powerful system-wide searches, and do global multi-line replacements.

Full review posted at http://www.deprice.com/notetabpro.htm

CoffeeCup HTML Editor

The CoffeeCup HTML Editor is 2 Editors in 1. If you know HTML or want to learn more use the powerful and easy Code Editor that has set the standard since 1996. To make pages fast, or without knowing HTML use the drag and drop WYSIWYG Visual Editor. You can also go back and forth between the Code and Visual Editors to create remarkable Websites in a snap. CoffeeCup comes with more than 100 DHTML & Javascripts, a DHTML Menu wizard, 25,000 Graphics and Photos including over 1,000 XP Style Icons and access to over 500 Free Website Templates. It also has Built-in FTP Uploading and easy to use Table, Frame, Font, and Form Designers.

Full review posted at http://www.deprice.com/coffeecuphtmleditor.htm

CodeLock 2.0

Codelock encrypts PHP and any HTML generated by your PHP scripts. You can password protect your scripts, create an expiry time or unlock key, lock to IP or URL and more. The Encryptor software works with any install of PHP4.x or better. Requires no additional software to be installed (on your server or on your clients server) - Codelock V2 is ISP friendly. Works both on your 'localhost' server OR online via HTTP Works on Linux, Windows and FreeBSD operating systems. Requires no changes to the web server (with default PHP installation). Works in PHP safe mode and with globals off (except when encrypting from zip files). Encrypts PHP or HTML files (including HTML or javascript embedded into PHP). Encrypts HTML web pages as an added extra Offers ZLIB compression as part of the encryption. Your PHP pages can be compressed to approximately 1/3 of their file size.

Full review available at http://www.deprice.com/codelock.htm

John Deprice is a self-taught webmaster. The tools he uses to create websites are available at http://www.deprice.com/utilities.htm

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In A Town Called Google The Keyword Is Real Estate

Writen by David Ferrers

The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he built a hotel in the right location it would make money. "Location, Location, Location" was his motto. Never build a hotel where there ain't no traffic.

The same rule applies on the Internet. Build your site in the right location and it will succeed.

So the question is: "how do I find the right plot of Internet real estate on which to build my site?"

For the purposes of this exercise I would like you to imagine a smart seaside town called Google.

Along the sea front and around the marina, where the luxury yachts are parked, are smart hotels, casinos and apartment blocks. At street level in each of these buildings there are international shops like Tiffany, Gucci and Prada selling luxury goods.

In the next block back from the front are really nice houses owned by wealthy citizens. And behind them are not-quite-so-nice houses and apartments. So it goes, as you walk away from the sea front the houses and shops become less and less expensive. Until, just on the outskirts of the town of Google, there is a trailer park where the least wealthy citizens stay.

In the town of Google it costs a lot of money to rent one of the shops on the seafront because they are seen by large numbers of passers-by. These will be both the wealthy people staying in the town and day-trippers who are just sight-seeing. However, you can rent a shop in the trailer park for much less money. Here you will still get valuable passing traffic but the competition will not be nearly so great.

The mistake that most people make when they build their web sites is to build around keywords which all the powerful multi-nationals are using for their seafront stores. These organizations are spending mega bucks to get their web sites to the top positions on the search engines. Your chances of competing with them and achieving a top search engine ranking are very slim.

Much better to build your web site around the 'trailer park' keywords. Where you can still get masses of valuable traffic, but you're not competing with the mega-buck budgets of the multi-national corporations.

Do you want to know how to attract a steady stream of buyers to your web site, who are pre-qualified, eager, and excited about buying from you? The Online Business Academy's courses will show you exactly how to do this, step-by-step, so that you too can make money online. David Ferrers runs six money-making web sites of his own which sell a wide variety of products. All courses are free of charge. See for yourself at: The Online Business Academy.

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How I Can Guarantee You Quality Links

Writen by Thomas Henricks

Linking is a big topic in website promotion today. I think and write about linking quite a bit since venturing into the website business. Mind you, I am an amateur in all respects but I have gained a tremendous amount of experience. (good and bad).

Last month I wrote and published an article titled "Linking – This is it". Do a search on that exact group of words and you will find it at several locations. The point of that article was to identify what we truly should expect to get from good linking and a few little pointers regarding the physical aspect of placing links on our websites. Also I talked about why and how everyone can benefit and receive traffic from good linking practices. Benefits are not limited to the select 10 or 20 that appear in the first two pages of Google.

I need to talk about the practices to get all those quality links that will actually send us traffic. I like to make use of a link finding and link page creation tool. My particular choice is Arelis. I use it to help find potential links and then I use it to create the link directories and files. I don't use all the features available. Finding a whole big list of potential partners and sending mass emails just Does Not Work. I let the program find those potential partners and then the real work begins for me. I review every website. I want to see three things or the site will likely fail. I want to see a clear text link that takes me to the links pages. I want to see a searchable link directory. Directories are usually large now. To have a chance at finding my service or product – that search tool is the biggest tool to accomplish the job. And the next you may wonder about. I want to be able to submit my link directly from their website. This is the only way that you will guarantee yourself that your link gets to that website. You don't need to rely on replies from bad email addresses. Have you ever sent out about 100 emails to addresses derived from websites . How many actually produced anything?

I will manually go through the whole list of potential link partners that my link search produced. I might find 8 out of 80 that I except. The remainder gets dumped. This is a bunch of effort but the effort you expend will not be wasted. It will produce a predictable result. That is the first method to develop good links early in your website's life.

Once you have reached a point where you receive some traffic another capability kicks into gear. You can now move to a link management program that allows visitors to place links on your site directly. Now you can allow direct link submission to your website. There is no advantage to this feature until you are getting some traffic.

All of this might sound like a lot of work. It is a lot of work. It is not a bunch of wasted work though. The results will be predictably positive because you hand picked those links and then you submitted them directly to the partners link directory. This guarantees you a quality linking program.

Tom Henricks is an amateur webmaster who has written a few website promotion articles that have been published to the internet. He operates a website for marketing of many products that include common household needs, websites development and promotion software and more. You can visit his website at http://www.tomsvirtualmall.com

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Why You Should Create A Webpage Of Your Own

Writen by Gunnar Berglund

The Internet is big and getting bigger with each passing month and year. It is estimated that "in less than four years there will be over 250 million people on the web and in less than eight years they will be over one billion." The worldwide web is expected to be found in every household across the globe by that time. Giants in the Internet, cable and television industries are anticipating mergers in the future that will make it more and more accessible as well as affordable for everyone. In less than a decade almost all businesses will have a web presence of one kind or another. A web presence first and foremost means having a webpage. Let's take a closer look.

Internet marketing research firms have also made their own predictions about the shopping needs and habits of consumers both at the present as well as in the future. Almost any imaginable product can be sold over the web and if it is not immediately obvious how, an enterprising entrepreneur will figure it out. The expression, "if there is a will, there is a way" figures prominently here.

Approximately more than 20 million people buy goods and services over the Internet and this includes any number of items- everything from books to jewellery to clothing to computers to household supplies to cars to furniture to real estate and even such things as natural gas, boats and jet airplanes. Studies estimate that "the number of online consumers will grow at a rate of 30 to 50 percent over the next few years." Knowing that simple fact should be enough to encourage a person to start brainstorming right away and then begin to design him or herself a glowing webpage that gets noticed!

The reasons for starting your own webpage are basically broken down into four categories. The first reason is that a webpage allows a person to both sell a product(s) and/or a service(s). Secondly, it is a way of conveying necessary information to the online masses. Thirdly, it will increase one's presence and visibility. The more exposure you get for whatever kind of work you do, the better it is. After all you cannot drum up interest in your online business if no one has ever heard of you. The fourth reason is to allow you as much opportunity to show your prospective customers or clients that you can provide them with above average customer service. Personal attention and responding in a timely manner to your customer's inquiries and/or concerns is a very important step in the right direction.

If selling a product and/or a service is on your agenda then bear in mind that success can be yours if you have a fantastic viable product (or service); if you can attract a market of customers interested in what you have to sell (a.k.a. target market) if you have enough business know-how to sell, and finally if you make a concentrated effort to satisfy every customer and/or client who purchases an item from you. Getting individuals to your website is important but keeping them there, and supporting their decision to buy from you is equally as important. Make it your personal mission to make other people's needs matter to you. Never lose sight of that reality.

E-commerce is an essential aspect of building a business and plays a role in developing your own webpage. It is a process that involves six steps and all businesses that develop themselves over the Internet must go from step one to two to three. The first step is to create content online that speaks to people; step two is to host the content that you have featured on your webpage and the third step is to promote and market both your website and your content. Writing content for other websites is another excellent promotional tool for your own webpage.

As previously mentioned, the first of the three e-commerce steps must be taken advantage of by all online companies but the last three steps, four through six, must take place for any business that is involved in online sales. The last three of the six step process includes, number four, both collecting and recording orders for customers and /or clients; number five is to go about processing payments for the orders and number six is to make sure customers received what they ordered and that the orders were correctly filled.

Gunnar Berglund has been a "internet- hardworker" for the last five years He runs ( among others ) http://www.adomainsite.com and http://www.domain-ace.com.

Georgia Hospital

Having A Portfolio On The Internet Can Help You Infiltate The Workforce

Writen by Jesse S. Somer

If you're an up and coming graphic/web designer just out of university, you'll know it's quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for the better let me tell you. Now you can make your own on-line portfolio on the Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You don't even have to leave your house and organizations all over the world can access your work easily.

Individual businesses will get to know your particular style and your capabilities. It's exactly like having an interview but with no schedules to have to adhere to and they don't have to meet you in person! You might even consider leaving your MSN address so people can conference with you instantly. As the quality of web sites are reaching great heights, you can exhibit very detailed artworks in full color and if you gain a little technical knowledge (easily attained) you can even make them interactive. You can also have links to graphics sites that you admire giving employers and potential clients knowledge about what truly drives you.

The amazing factor in the equation is the idea that you'll be sharing your identity with the wider community at large. If one graphics company feels your work doesn't suit their style, they may have friends in the industry who they know will be interested, thus using the age old 'word of mouth' technique to get you out there. Other people that see your site can help you get work as well. They don't have to be in the industry to see that your art is worthy of their projects.

Another plus is that other designers may get in contact with you. Then you become part of a network, a miniature community that helps each other with ideas, access to jobs, and constructive criticism to help you improve your skills. Of course this is true with just about all industries today, the example of a graphic designer is only a good one because their work is often hard to duplicate. This means that normally they can only see one employer at a time. On the Internet you can get a list of all the graphic design companies with your search engine (Eg: Google), and send them all your web site address at once.

Having your personal portfolio on the Web will definitely save you a lot of money that would have otherwise gone to transportation and telephone costs. If you're already an established designer, architect, or freelance writer you can exhibit your work and receive briefs on future jobs without ever leaving your office. Designers can send drafts of the work on PDF files, which are then read and directly commented on using Acrobat reader. What a time saver in the creative process!

However, for those who are still convinced of the old fashioned need for a business card, what would be more simple and straightforward than a card with just your name and one link to your web site. As long as you're keeping yourself in the 'sight' of industry executives, the better chance you'll be in their minds when it comes to making a choice for the job.

About The Author

Jesse S. Somer

M6.Net

http://www.m6.net

Jesse S. Somer is an average person working to show other normal people the massive possibilities that integrating the Internet into our lives can offer humanity.

Georgia Hospital

Increase Your Website Sales Without Increasing Website Traffic

Writen by Vishy Dadsetan

Website owners who have passed the initiation rite of getting traffic come face to face with another problem. Why don't people buy from their website and what they can do about it?

1. They don't feel safe
Give your visitors a feeling of safety by telling them about your secure ordering process, your privacy policy and how jealously you protect their email address, and your refund and contact information.

2. Lack of a professional look
Think about the professionals you know. Start from yourself and move on to the mechanics, engineers, doctors and lawyers you know. They all look different but they dress appropriately for their profession. A skilled mechanic who wears a doctor's stethoscope around his neck is as strange as a doctor who carries a wrench in his hand to the examination room.

Does your Website convey a message of unity and coordination by having a theme? Is it easy to navigate? Do graphics look home made? Are there too many ads, banners, and pop ups?

3. Lack of flow through AIDA
A quick look at the statistic of website marketing shows you how little website owners care about this. According to Overture in July 2004, 3380698 searched for the term "Web site promotion", 396562 searched for "Web site design" and only 365 looked for "Web site writing." In the same month only 62 searched for "Web site headline." Those 62 are the ones who are making the money.

AIDA stands for attention, interest, desire and action. This is the logical cycle that carries a mildly interested visitor through the steps leading to the action you propose. Does your website take the visitor through this process?

4. Too many features not enough benefits
Features are the shallow itemized list of product. No one cares about them. Benefits are the satisfying solutions to your visitors problems. They are eager for these solutions. Check your website sales copy. Are you emphasizing benefits or features?

5. Lack of ordering options
Give visitors options to order by credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

Just remember the more options you give them the more time it will take you to process these orders. If you are too busy, you may want to keep things completely automated and avoid fax, phone and mail orders.

6. Allowing procrastination
Do you give your visitors an urgency to buy now, a coupon that expires tonight, a free bonus that will not be offered again? Something that they cannot pass up? Caution: Keep your promise. If you say a coupon expires tomorrow, replace it tomorrow. You are building a reputation.

7. No reason to come back
People usually don't purchase the first time they visit. Do you offer your visitors a reason to come back? Offer them something of great perceived value like, a free course, an ebook in return for their name and email address. This way you can keep in touch with them. The more times they visit your site, the greater the chance they will buy

8. Poor traffic targeting
Keywords play the biggest role here. Take the time and list your product benefits. Then find keywords that closely tie to those benefits. Also survey your existing customers to see what attracted them to buy. Find keywords which can attract more customers for the same reasons.

9. No testing or poor testing
When was the last time you tested your headline? How about your offer? Regular testing is necessary to improve your ad copy, your offer, your bonus your coupons, etc.

Remember that regular does not mean constant. Set a goal to test each item separately and at regular intervals, let say every 200 visitors or every 2000 visitors and not on a constant basis.

For discount domain registration, featured filled webhosting, and website traffic tips check out AskDomain.com

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Running An Effective Website

Writen by William Nabaza

Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.

1. Maintain and Optimize Your Site.

Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.

2. Attract your visitors.

Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good\ deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.

3. Track your visitors.

An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.

4. Understand your customers.

If you identify and understand your visitor's demographics, you'll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.

5. Communicate with your customers.

Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.

Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.

Nabaza.com provides solutions to everyday webmastery task like search engine submissions, internet promotion, and sticking your visitors to your site. Become a member now for as low as U.S. $100.00 a year.

Nabaza.comspecializes in building, designing, implementing, managing and maintaining corporate website to boost sales of your company. Email william@nabaza.com for information on functional, dynamic webpage designing with affordable packages. Subscribe for free: http://www.nabaza.com/subscribe.htm

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Put Nabaza.com In your desktop

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Your Companys Website Design Development Amp Marketing Aspects

Writen by Carla Reis

This is the last part of a three part series dealing with guidelines in how to plan, present and develop your company's website. In part one we explored the importance of having a professional website to represent your company online. In part two, we identified the quality approach of planning your company's website.

Now in our last part of these series we will take a quick look into the website design, development & marketing aspects and your company's image.

Company Brand
First step when looking into website design, development and marketing is concentrating in your company's logo. Your company logo should be the focus point of your website – remember: it is all about your company. Your marketing material should all look similar – business cards, printing materials, online PDF's – all should deliver the same message and have the same connection.

The mainly objective of your website design, development and marketing is to connect prospective clients with your company. They are all alone there, without any sales person to guide them and explain how the company works so make sure it can stands on its own merit. Your website must present your company well as there will be no human factor once a visitor comes around.

Search Engine and User Friendly
A website is not a brochure! When concentrating in your company's website design, development and marketing, all materials should be created accordingly with online marketing. The copyright for a website is not the same as used on your printing materials, images have a special format and size, colors should be wisely used, and navigation should be easy with absolutely no dead ends.

Building a search engine friendly website is not a task that every website design and development company can manage, so make sure you do your home work before hiring a web site design, development and marketing expert. To create a website that is search engine friendly, the team of professionals working on your website need to have the knowledge and expertise on search engines; how they work and index websites. If a website is not built taking into consideration how search engines work and the criteria used to index sites in their database, it will probably be invisible to search engines robots. They will not be able to index your site properly or maybe not to index it at all.

Another common mistake is to hire a website design and development company that has not enough knowledge on search engine algorithms and might put your website in a great risk using spamming techniques. With the incredible growth of websites being indexed -- about 11.5 billion websites indexed with search engines -- you want to make sure the company working on your website has the expertise to build it to be seen.

Search Engine Optimization [SEO] & Search Engine Marketing [SEM]
If you offer products or services that Internet users are searching for, you certainly should look into having your web site indexed with search engines. Building a search engine friendly website is just the beginning; you need to make the website will be found by potential users searching for the products and services you offer.

Potential customers are more and more using the Internet and search engines to look for products and services they need and want and having a website that no potential customer can find is a waste of time and money. Use your website as a marketing and online sales tool.

Over the past few years of the web's evolution as a key business tool, shows that an effective website mines prospects that other vehicles do not reach, shortens the sales cycle – in many cases dramatically so – and delivers early and consistent ROI.

Monitoring and Measurement of the Product
The capability of being able to evaluate, validate and verify if the effectiveness of your SEO campaign is critical. Reputable Search Engine Optimization [SEO] & Search Engine Marketing [SEM] companies will provide you monthly reports showing your current status and suggestions for areas to that need improvement (number of visitor per page, time spent, referrals, exit pages, high traffic pages, keywords being used, etc).

Use the information above as guidelines and always use common sense. Your website should be an extension of your company's image online and present the same standards of quality and customer appreciation.

Now that you are ready to start, don't forget that creating a website has lots of work involved but also lots of excitement. In the process of building your website, you are also expanding your company and giving it new form and shape.

You must be full of enthusiasm to start or redesign your website now. Have fun!

Carla Reis
President
Quest Quality Solutions
----------------------------------------------------------------
Copyright 2005 - Quest Quality Solutions.
This article can be reproduced in its entirety, if the author credit is retained and there is a prominent source link to www.questqualitysolutions.com.

Carla Reis has a Bachelor Degree in Arts and a Diploma in Web site Design; she also has several years of experience in Web site design training, Search Engine Optimization, and management. Carla's experience with Web site design and Search Engine Optimization [SEO] began when she was the training manager for one of the biggest Search Engine Marketing companies in North America. She developed the company's training manual and SEO certification exams to better qualify the staff and deliver high quality services to the company's clients. After managing the training department and organizing the working flow and distribution for the company, Carla decided to venture on her own. She started her company in 2004 – Quest Quality Solutions. What began as a one-person business has expanded to a team of professionals and has been growing in a steady pace.

Georgia Hospital

Things To Take Note When Writing Php Login Scripts

Writen by Bernard Peh

Almost every website nowsadays will have some sort of a login system. If you decide to write a login script yourself in PHP, this article will provide some important pointers on the security of the script you are writing. This article will talk on a common login hacking technique known as The SQL Injection Attack. This is not new in the programmer's world but worth taking note especially when you are new to programming.There are hackers everywhere, so beware!

When the user submits a form consisting of the username and password, all the variables will be store in the $_POST array after submitting. You can get the values of the array easily using:

$usr = $_POST['username']; $pwd = $_POST['password'];

Where "username" and "password" are the names of the textfields in your form.

How do you deal with these values? You probably verify it against your database. If the username and password matches at least one record in the database, you will let this user proceed on to the secure area, else you will probably throw an error, prompting the user to re-login. During the verification process, your SQL statement might look like this:

SELECT * FROM `user_table` where username='$usr' AND password='$pwd'

Re-looking at the SQL statement, if someone leaves username empty and writes " ' OR username LIKE '%" in the password field, then your whole SQL statement becomes:

SELECT * FROM `user_table` where username=' ' AND password=' ' OR username LIKE ' % '

This statement means selecting all the records in the table. If your criteria of letting the user proceed is that the return number of records is more than 0 (at least one user found), then this SQL statement will return all records, meaning that the user will be able to slip pass through the verification process. This type of hacking is famously known as The SQL injection attacks.

One good way to prevent this from happening is to make sure the $_POST array is safe from escape strings such as ' and ". You can filter your $_POST array using

$usr = mysql_real_escape_string($_POST['username']);
$pwd = mysql_real_escape_string($_POST['password']);

There are of course other ways to do it but the idea is to let you know that you have to be very careful in handling the data retrieved from forms, epecially more so for usernames and passwords.

Bernard Peh is a great passioner of web technologies and one of the co-founders of Sitecritic.net Website Reviews. He works with experienced web designers and developers for more than 5 years, developing and designing commercial and non-commercial websites. During his free time, he does website reviews, freelance SEO and PHP work.

Georgia Hospital

Electronic Signature Solutions Custom Or 3rd Party

Writen by Isaac Bowman

Many businesses, in an effort to reduce costs and improve efficiencies, are turning to electronic signatures. Keeping files electronic from creation through distribution and signature and into networked storage helps to eliminate expenses in almost every aspect of the business. Deciding how to implement an electronic signature solution into the business can be a daunting task.

Limitations of Custom "In House" Development Large companies are sometimes in a position to create their own "In-House" customized proprietary solutions. While these systems may solve the immediate business need, they have limitations. VeriSign, one of the largest PKI solution providers, admits in their paper "ROI for PKI" that - "PKI systems are particularly expensive to maintain."

One-off solutions are more expensive because only one company is supporting the cost of development, implementation and continued support. This produces both short and long-term expenses that many companies do not originally take into account. Even if cost is a non-issue, developing a solution to one company's business problem can create a lack of functionality and expandability.

Problems with "Out of House" 3rd Party Services The number one issue with most third party service providers is lack of freedom as control and power is often taken away from their users by restricting the type of file that can be used or how the information is presented. A business wants the freedom of getting a signature on any file type without having to convert it to MS Word or Adobe PDF. Users also want the freedom of usability – knowing that their customers can use any operating system and any internet browser. Most services do not have this flexibility.

Users often feel they have lost their freedom when they must pay expensive setup fees. Or they may not be willing to invest in a service that they may find does not suit their needs.

A New Approach to Electronic Signatures Unlike previous electronic signature services, PrivaSign gives users the flexibility to use any file type and to have complete control of the creation and presentation of the file. Anyone can use PrivaSign with no setup fees or cancellation charges, users simply pay for the files they have signed. The PrivaSign solution is a smart decision for either large companies or single users wishing to save time and money.

PrivaSign's patented technology allows for fast digital signature capturing on virtually any document and from any web browser. This flexibility will allow businesses to keep implementation costs at a minimum and increase the likelihood that signatories will be able to use the system.

By: Isaac Bowman

Isaac Bowman is Vice President of the Electronic and Digital Signatures International Standards Commission and an IT business consultant. He graduated form UT of Dallas with a major in Information Systems. Isaac Bowman has published over 50 articles on electronic signatures and completed the largest online resource for electronic signature laws and regulations.

ibowman@privasign.com http://www.isaacbowman.com Additional PKI References

Georgia Hospital

Using Psychology Easily On Your Website To Make More Sales

Writen by William Johnston

Psychology is a long word which everyone thinks, "no, that's not for me, it'll be too difficult". Apart from being lazy, anyone who thinks this is wrong. Applying psychology on your website is easy and extremely effective. Also, the fact that most webmasters take the lazy view of applying psychology gives you the edge over your competition.

Applying psychology effectively consists of you writing persuasively and in a certain style in every area of your website.

Home page - This is what the majority of your web visitors will see first. Make sure it stands out and makes an immediate positive impression. Give it a clear, defined layout, with an attractive colour scheme. Most importantly, make sure that the writing on the first page is spread out and not in one big block of text. Short, spaced out paragraphs look a lot more attractive to readers, the psychological effect being that they will be encouraged to read. This goes for the writing everywhere on your website. Also, do not reveal everything about your website on your front page. Curiosity is a very powerful incentive. Use words and phrases such as 'secrets, uncovered, will be revealed, etc..' to arouse the readers' curiosity. Readers will then be encouraged to search further in your site. On your front page, make sure that you write to the individual. Make it sound personal and constantly remind the reader what's in it for them. This is what web browsers want to know.

Headlines - The titles and headlines on every page of your site are what will be viewed first. Make them sound impressive so that the reader feels they have to read more. Use words such as 'breakthrough, profits, revealed, secrets, simple, easy' because these are words which will appeal to the reader. Words such as 'secrets' will arouse readers' curiosity and will make them feel that they do not want to miss out. Also important about headlines, do not make them too long or they will lose their effect of standing out. On the other hand it is important that the headline does give a brief description of what will be discussed in the text to come because if readers are unsure they will not bother reading.

Sales Letter - Once you have got your web visitors to this stage you need to make sure that you make a sale. You need to constantly be encouraging your visitor to buy, without sounding unprofessional. The most effective way of doing this is by making your product sound extravagant and by making it seem like you are offering it at a bargain price. Everyone likes a bargain and thinking that they have got the best possible value for money. This will also increase your popularity with your web visitors. Make your product sound extravagant by telling visitors about how long it took to make or develop. Make your product sound like a bargain by telling visitors about how you are offering the product at a lower price than your competitors. Exaggerate within reason for the best results. Persuade your visitors even more by claiming that the product you are offering is exclusive and can only be found on your website. This will sound very impressive to a potential customer and will discourage them from leaving your website to look for the product somewhere else. Another great psychological way to persuade customers to buy is by offering a number of free bonuses. For bonuses, quantity outweighs quality. Offer a huge number of worthless bonuses with the product you are selling and it will sound a whole lot more attractive to buyers because it looks like great value for money. The most effective bonuses to use are ebooks because you lose nothing by giving them away and you can give away ebooks on the subject of what you are selling.

Testimonials - These are absolutely essential to a successful web business and have a great psychological effect on those who are unsure of whether to buy. One of the main barriers which visitors will face before buying from you is the barrier of whether they will actually benefit from what they purchase. You have to help your visitors over this barrier. By adding in positive comments from people who have previously purchased, your visitors will trust you and what you are saying. Pick up positive testimonials by simply asking those who have purchased your product.

In summary, always be trying new techniques of writing and applying psychology until you find one which really works for your website. That's when you will hit serious profits.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

100s of free ebooks and software products are also available at this address.

Thanks for reading,

William Johnston
(will@info-ebooks.co.uk)

Georgia Hospital

Website Design Amp Development Firms Take More Critical Look At Content

Writen by David Casey

Website design and development firms are finally taking a more serious look at website copy than ever before. With the growing realization that content is the key, more firms are beginning to put a greater emphasis on website content.

Website owners and operators are beginning to take a more critical look at the content of their websites. Gone are the days of content that is solely geared towards search engine rankings. It is now important that website content be both optimized for search engines and compelling for the website's visitors, requiring a more sophisticated approach towards content writing.

Many website design and development companies try to cut corners and use content mills and foreign based writers for their web content. Though many of these design firms are able to get a plethora of content for websites, it is often at the expense of quality.

Savvy website owners and operators know, however, that when potential clients or customers come across website content that is poorly written that they may quickly leave the site and look for a site that contains better content.

It is not a secret to website owners, operators and designers that web surfers are very fickle. They often equate the quality of a company to the quality of their website. Design is one key element while content is the second key element.

Website design and development firms are finally beginning to take content more seriously and are moving away from computer generated content and poorly written content.

Though there will always remain website owners and operators who believe more is better and will fill website pages with poorly written content, the most successful websites in the long run will be those that invest equally in content and design.

As more website design and website development firms begin to equate the importance of content and design they will follow the model of successful website design and development firms that create a team approach to projects that always include a designer, developer and copywriter for each project.

The Internet is the greatest resource of information the world has ever known. The key to the success and improvement of the Internet is and always will be a stronger emphasis on quality content. The key is now for website designers, developers and owners to take a more active role in improving the overall content of the Internet.

David Casey, vice president, SetSitesHigh (http://www.setsiteshigh.com/)a website design, development and marketing firm based in New York. SetSitesHigh uses a team approach for all projects that include equal emphasis on design and content.

Are You Really Ready For A Website

Writen by Maggie Dennison

Let me explain. "Something is better than nothing." That's a statement I hear often from small business owners when they talk about websites. It's simply not true.

Here are some questions to consider before you jump in and hand over your hard-earned cash to a graphic designer, web designer or copywriter, just "to have a presence on the web."

1. Do you have the resources to hire a competent graphic designer, web-designer and copywriter? Most people forget to factor in the copywriter! As well as a having a beautiful design, your content must be well presented. In the long run it pays off to hire qualified professionals.

2. How will you drive traffic to your site? A site is no use to you unless people visit it. In the good old days, there just weren't that many sites and it was exciting to visit new ones. These days people have tons of choices and it takes effort and know-how to persuade them to come and hang out at your place on the web.

3. Critical for a new business: Is your business defined enough to be able to put specific content on your site? Can you articulate convincing answers to these questions: "What exactly do I do?" or "Why should you buy my product or service?" or "Who is my target market?" If not, you may not be ready for a website. If you're vague about what you do, the content of your site will be vague and vague doesn't sell.

4. Do you know your marketing objectives for the site? This will determine how the site is structured, and how the information flows through it in order to fulfill those objectives.

5. How will you maintain it and keep it updated? You're responsible for the site. Visitors who come and find out-of-date information, badly written content or broken links will not give you the benefit of the doubt. They're gone. On to the next site. You've lost them and chances are they'll never come back.

As a small business owner myself, I know what it's like to have too little time and to operate on a micro- budget. None of us can afford to waste time and money on something that doesn't work.

I look at a lot of websites and the majority of them (yes! the majority of them) make me cringe for the person who's paid money for a site that just doesn't present them well. It's better to have no website than one that irritates or confuses your visitors, or damages your credibility. It's OK to wait a while until you've done everything in your power to make sure you're prepared for this important step.

Copyright 2006 Maggie Dennison

Maggie Dennison is a Marketing Consultant and Writer. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" Maggie holds a Master's Degree in Applied Psychology, and is fascinated with what triggers people to do the things they do. And that's exactly what marketing materials are all about. Pick up a free report at her website http://www.MyMarketingMessage.com/

Art Artists And The Web Part 4what To Do After A Website Is Designed

Writen by Mary Baker

What to do if you are an artist after you finish your website.

Unfortunately, just because you've created a website, does not mean that anyone will visit it. The first thing to do is visit a website called "Words In A Row", www. wordsinarow.com. This is one of the best websites that explains how to have your website show up on search engines. This is called "search engine optimization" or SEO.

There are a number of things that you want to make sure you want to do and know.

1) Make sure your artist's website has a title.

The name of your website should probably be "Your Name Artist" or "Your Name Art." There are so many web sites out there that are titled, "Enter", "Untitled", "Welcome". You as an artist do not want to make this mistake on the Web.

2) Make sure you have a description.

It is now recommended that your description be 20 to 25 words long. It should be full of "key words". Key words are words that are the most relevant to your artist's website and that will make it easy for Web visitors to find it. For an artist key words could be your name, your medium and words like art and artist.

3) Make sure you have key words.

Key words exist separately from the title. Some people feel they are important to search engines, some people do not. Best to make sure and have them. It is now recommended that you have 20 key words. Try and come up with the ones for your artist's website that are the most relevant.

How much money should you pay to have your website show up on search engines?

You can spend a wide range of money or you can do it for free. Either way, you need to make sure that you educate yourself about the Web; you will need information, patience and knowledge.

Search engine optimization is not a science. No one knows for sure how to make a website appear on the Internet. Stay away from anyone who makes promises and guarantees.

Also stay away from quick schemes and shortcuts to make your website show up on the Web. These can get you banned from Search Engines permanently.

The "rules" of the Web are constantly changing as the Web adapts to the huge transitions that are consistently taking place.

So far the Web standards that are dictated by the search engines change about every six months to a year. One day your website appears on a major search engine and the next day it disappears. Billions of other websites are experiencing the same problem. It takes about a month to six weeks for the "pros" to figure out what may have happened. So far search engines do not share this information. Then there are a series of informative articles on the Web spreading the news on what appears to be what search engines now require.

This can be very frustrating, because websites are not like a painting or a sculpture that when it is finished you can then leave it alone. As an artist it is a good idea to think of your website as a constant work in progress. If you look at it this way, it can be really fun. How many artists would love to go back and constantly keep working on their work of art; with a website you will need to do that, so accept that fact and enjoy it.

© Mary Baker 2005

You can visit Mary at her website, Mary Baker Art, at http://www.marybakerart.com, see her beautiful paintings and read her articles on a variety of subjects including, Art, Artists and Vocation, Tips on Breaking the Creative Block , Art,Women and Creativity and the four part series on Art, Artists and the Web.

A list of articles can be found on her Site Map and Mary's paintings can be seen on every page of Mary Baker Art.