8 Good Reasons Every Business Needs A Web Site

Writen by Daniel Wadleigh

1) A study by American Business Journals revealed that "companies with a web presence grow 46% faster than those without!"

2) To begin with, an Internet web site for your company has some rather critical values built into it. At the least, they are instantly flexible, and, very measurable, a marketers delight.

3) They are also a very economical vehicle from which to supply a lot of your latest catalog, technical or marketing information. There is a phenomenal growth in corporate sites because they deliver values. Why bother with the Internet, you ask?

4) $48,800 average income, 75% with credit cards!

5) $2.2 trillion in year 2004!

6) The fact is that a professionally created web presence has rapidly become the minimum level of declaring that this company is "with it" and is on top of the technological changes that are beneficial to conducting business.

7) You can supply clients or potential clients with valuable information, specials you are running, prices for all your products/services, status on an order, specifications on all products, instructions on all products for installing or using, and, free bonus tips on something of value.

8) The tenth value in web sites - more sales and profits! You can get at who would not naturally have gone out of their way to be introduced to you. A major benefit of a professionally created web site comes from the proper use of selling every link on the site. You have to sell them on going there in the first place, then you have to again sell them on clicking on any link on your site, then you have to sell them again on responding to your irresistible offer in order get them to go to the next step. It isn't effective to say "check it out". Why should they bother? A link should not say "Services", it should say "Services that save you time, grief and money."

Additionally, watch out for small Internet service providers, they have limited capacity and will fill up and gag your customers access to you. When the line is busy, your cash register isn't!

Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers.

Go to: http://www.more-new-customers.com to get free copy of "Marketing to Men vs. Women- the 8 different responses" and a Free copy of "Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business."

Hospital in Tennessee Thailand Hotels

Take Action Create A Website Strategy That Generates Revenue

Writen by Stephanie Diamond

Why should you care about your website strategy? Wouldn't it be easier just to put up a website and hope you hit on something that makes you money? If you're like hundreds of thousands of other online business owners, that's probably what you did. But now it's time to re-assess the results and develop a strategy that will increase revenue consistently.

Decide what Business you are in NOW

When you put up your first website, it was a snapshot of your business at that point in time. As your business evolves your website should reflect that. Have you added new and different products? Have you changed the focus of your services? Like websites, the businesses they support are organic. They grow and change. Your strategy for meeting those goals and objectives must change with it. Adding content piecemeal is necessary to keep your site updated, but at some point during each year you need to re-assess the big picture.

Take Action: Make time to sit down with your key staff and review what your main business is today. Don't cling to old notions about what it was or should be. Decide what it IS. Make sure that you are taking advantage of opportunities that will propel your business to the next level.

Analyze your Website Content

Does your content match your current goals? I recommend using a tool called a Mind Map (developed by Tony Buzan) to analyze your website. But you can use any tool that allows you create a map showing all the main branches on your home page. The key here is to strip away the graphics and really look at your content and navigation path. Don't be distracted by pretty colors and pictures.

Take Action: Create a specific path on your home page for visitors to "walk" For example, if the main goal of your website is to get visitors to call, don't put up extraneous links to distract them. You want to them to write down your phone number and call you. Everything on your home page should support that! An 800 number in the banner area is a great idea. Links to books they should read on the subject is not.

Compare the Competition

It's always a good idea to look at what the competition is doing on their website. Create maps for their home pages as well. But don't assume that because they are bigger, that their website has a better strategy. Deep marketing pockets can often mask website failures.

Take Action:
Compare your maps and see what emphasis the competition places on their home page. Do they focus heavily on promotions? Are they using free content to attract visitors? Note the best strategies and see how they apply to you. But have confidence that your content has value.

Revise and Test

Be prepared to change your home page content based on what you learned. Be bold, try new things. But be sure you test what you've done. You don't want to change something that was working. Your webmaster should be providing you with the statistics you need to test and revise.

Take Action:
Carefully analyze the changes you've made. Buy the best website analysis tool you can. Make sure you know what kind of content generates sales. Then pour it on and watch your revenue grow consistently!

A seasoned 25+ year management/marketing professional, founder Stephanie Diamond is experienced in building profits in a broad range of product and services businesses. She created a highly successful line of multimedia software products that sold millions of copies for America Online, and has developed unique business strategies and products for a variety of companies, including AOL Time Warner, Redgate New Media and Newsweek, Inc. Visit her website at http://www.DigMediaWorks.com

Hospital in Tennessee Thailand Hotels

Internet Evolution

Writen by Richard Yawn

I hope to be able to read this article or another one like it in ten years and read retrospective reviews that wonder why we technologist were in such a state of denial. Complexity leads to simplicity. Until something becomes turnkey, people will evolve that form of transportation, device, or technology until it is turnkey. There appears to be at least two primary reasons. The first is a desire to empower the individual, and the second is a gain in revenue by marketing to the masses.

Software is and has been in a state of complexity. There are many dis-joined technologies and complex orchestrations that require advanced and rigorous management techniques with highly skilled resources. This is still true even after many technological advances. Many vendors and entrepreneurs are aware of this. Prior to the bubble bursting, there were many vendors attempting to market Application Service Providers through the Internet. There were many issues with this at the time with respect to performance, acceptance, and the complexity of automating technology. Then the bubble burst. So, ventures to provide Software As A Service have been deemed too risky by capitalist. On the other hand, vendors that provide online Site Builders, CRM's, and Store Fronts are successful and gaining acceptance.

Why is it that the database, servers, object programming, and other technological complexities not automated? If the technologies were automated to the extent that complexity is hidden from the end user, then the end user could just define what they need through composition. Yes, this is complex to do in this day and time, and at the same time this is completely possible and provides many Possibilities. One reason for this type of service not being readily available is that instead of changing technology we continue with current technical trends, and do no more than put additional weight on the end of a branch. Another reason for this type of service not being readily available is that it can weigh considerable impact on large software vendor business models.

Online forms, online databases, and business processes created by end users is now possible on the Internet. The Internet is the delivery mechanism for content, is gaining ground as a mechanism for composite web services, and has nothing stopping it from being able to deliver tools for end users to define complex business systems with relative simplicity. With that said, the Internet is evolving through automation of the underlying technologies.

Richard is a practicing architect in the field of information technology. His primary focus is Internet enabled composite software that is available at http://www.netprocesses.com

Hospital in Tennessee Thailand Hotels