Saturday, August 2, 2008

Mobile Auto Detailers Developing A Web Presence

Writen by Lance Winslow

If you own a mobile detailing company and clean cars then most likely you have your own Web site as well. It is necessary to develop a mobile auto detailing web site to include basic interactive features to help your customer do business with you.

For instance it is very helpful for customers to have the prices of your services online. It is also important for customers to be able to give you feedback and perhaps even testimonials by filling out a form, which will put their comments on to you on your guest book page. Some auto detailers have gone so far as to sell automotive products on their Web sites via credit card and this makes a lot of sense if you have a secured web site which is able to do this and it does not cost very much to do it.

It is highly recommended that you allow new customers who come in from referrals or from brochures or from Yellow Pages advertising to ask you specific questions by filling out a form which will go to you are e-mail. It is also important to put your web site on all of your brochures, literature and even in the Yellow Pages itself.

Mobile auto detailers need to be concerned with developing a Web presence and should even have their Web sites on their signage on their vehicles or the magnetic signs that they have on their trucks. I hope you will consider all this when developing a Web presence for your mobile auto detailing business in 2006.

Lance Winslow

Friday, August 1, 2008

How To Choose Which Web Development Package Is Right For You

Writen by A Smith

There are plenty of options when it comes to web site creation software and a wannabe web designer might have a hard time deciding which to choose. We will have a look at the most popular web creation programs: Front Page, Dreamweaver and Adobe GoLive. All three offer a user-friendly interface and plenty of beginner and advanced options that will allow you to create the website of your dreams. A large majority of website hosting companies accept the final outputs of the three programs, but you will still need to check your web page for compatibility with different web browsers.

Front Page

comes as a natural option to many web designers, partly because being part of the Microsoft Office family this software offers a familiar workspace. The interface is similar to the ones you find in Word or Excel, with many identical buttons, keyboard shortcuts and actions. Text formatting is piece of cake in Front Page as it almost feels like you are using Word to do it. The Insert/Picture command is also available here, allowing the user to easily integrate images into the web page. Although many experienced web designers see Front Page as a basic software, you can still tweak your page to higher standards by using the HTML view.

Dreamweaver

offers a lot more high-end features and is preferred by a large community of web designers. You have more freedom using HTML features and taking your web site closer to perfection. A very useful option is the design and code split view – you see the effects of the changes you make in the source code affect the design in real time. Macromedia Dreamweaver allows you to create from the simplest of web sites to very complex pages that integrate Java applications and Flash elements. You may also check the final result in different browsers, a very important step that allows you to calibrate the web site for maximum compatibility. It is also an excellent programme for beginners because of its WYSIWIG (what you see is what you get) interface, this allows the user to create web sites without having knowledge of HTML coding. Some HTML coding knowledge will, however, allow you to create better looking sites.

Adobe GoLive

is a favorite web creation software of designers that are used to working with other Adobe products such as Photoshop or Illustrator. The familiar Adobe workspace reduces the learning curve for this program and allows easy integration of cross-software elements. The graphic elements for the web site, which are usually created in Photoshop, are effortlessly placed into GoLive's workspace by a simple drag and drop move. The excellent compatibility with other graphic design Adobe products recommends GoLive as a great option when you want to create a great looking website.

Andrew Smith is a co-webmaster of HowToAll, a site providing information on how to do things on many topics. http://howtoall.com

Small Business Websites Top 7 Advantages

Writen by Keita Del Valle

1. Plenty of space
It can be hard to choose what to say in your limited-space print ads. One benefit of having a web site is that you have enough space to market all your services, announce events, display product photos, show maps and directions, list staff education and credentials, post client testimonials and industry awards—anything you feel will help potential customers make an informed decision.

2. Available 24/7
Another web site advantage is that it's available even when your business is closed or no one is available to answer your phone. You can encourage callers who've missed you to visit your web site for more information while they wait for your return call.

3. Easy to update
Printed material, while still very necessary, can be expensive and troublesome to keep updated. With a web site you can easily let the public know of changes to your hours of operation, product or service offerings, business address or phone number, staff, etc.

4. Adds credibility
One of the best benefits of a having a web site: a well-thought-out, professionally designed web site can add credibility to your small business—no matter how young or small your business is. A web site can also convey a sense of stability—especially important if your small business operates without a storefront; potential customers will feel reassured that they could contact you if they lost your information.

5. Great word-of-mouth marketing
Another great reason for a web site (that is often overlooked!) is that's it's easy for someone to share your web site address with a friend in an email, a phone conversation or a meeting where none of your brochures or business cards are available.

6. Adds value
Your web site can become a valuable resource to potential and current customers. Post information on how to care for products you sell, referrals to related services, interesting facts, how-to's, tips, trends, mistakes to avoid or a glossary of industry terms.

7. Stay ahead of or keep up with competition
People use the internet to research everything from furniture to limousine service to preschools. If your competitor has a web site listed in their print ad and you don't, those online savvy people may check out your competitor's offerings first. That's especially true if you advertise in online "Yellow-Page"-style directories and don't have a web site. Hello! Your target customer is already online! If your competitor is just a click away, who do you think will get the first opportunity to serve that customer?

This article may be re-published for free provided author's entire bio is included. When republishing online, all web links, including those in author's bio, must be active.

Keita Del Valle is the owner of the Southern California web design company, Crafty Pixel, which operates from the Inland Empire city of Corona, CA. Her site is updated weekly with news, articles and information related to running a small business web site.

Thursday, July 31, 2008

Trinkets Lockets And Empty Pockets

Writen by Dean Phillips

It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!

Even more amazing is how many people try to conduct business online without any money.

The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service.

In her e-mail, she explained she had "empty pockets" and couldn't afford my subscription fee. However, since her ancestors were gypsies, she had plenty of jewelry and she'd be willing to pay me with a few "trinkets and lockets," in exchange for my help. I politely declined her offer.

I get my share of crazy e-mails, so I have no idea if that one was a hoax or not. I'm assuming it was, since I never heard back from Nadia. Besides, I get so many e-mails every day from people asking me for free help and advice, I generally skim over them quickly and delete them.

People, listen to me, please! You can't conduct business online or offline without any money. You just can't do it! Now I'm not saying you need thousands of dollars--although that wouldn't hurt.

However, you need to at least have two or three hundred dollars in the bank to work with.

It's a myth that you can make money without having any money- -just a myth!

The number one reason why most businesses fail is because they're undercapitalized. They come online with just enough money to buy one ad--hoping to make a killing!

If that ad happens to be a success--bingo, instant cash flow! But if that one ad fails, just like that, they're out of business.

I know you're excited about your new business, and you can't wait to get started. However, instead of rushing into things, take a few more weeks or months to save up a little more money, and then get started.

Doing it that way does require a little more patience. But by having a little money to fall back on, you give yourself a greater chance to succeed, and in the long run, you'll be a lot better off!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net