Writen by David Cooper
A website is an extremely valuable tool that will improve your existing marketing, sales, recruitment and customer support effort. In fact, if your business does not have online presence then you are losing sales opportunities. A good website will help you reach and retain customers.
If you are unsure as to whether or not your business could benefit from a website, simply take a look at the following benefits:
Increase your sales
Well built website will almost surely increase your revenue. Shopping online is quick and easy; now more than 20 million people shop online purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there is very little that can't be sold over the Internet. If you can imagine it, someone will figure out how to sell it online.
Reach more customers
Having your business website will enable you to reach potential customers not only in your neighborhood or city but also nationwide and even worldwide. Your website will open never before seen horizons for your business.
Improve your customer support efforts
Many consumers now search for information online prior to making a purchase at a brick-and-mortar store; your Web site may be the first chance you have at making a good impression on a potential buyer. Having your contact information online will also benefit your business. Making it easy to contact your representative and get driving directions to your location will not only increase your sales online but will also bring local customers to your store or office.
Many customers ask the same questions over and over again. You can effectively eliminate this problem by posting frequently asked questions on your website. Having live chat and e-mail support on your website is another way to decrease the load on your phone support staff.
Your business website gives your customers access to your business 24/7 with very little or no increase in overhead costs. Even if you don't have an online catalog, having your information available allows the customer to at least look at their convenience.
For many businesses having a website means less customer support representatives which in turn means less expenses. Having a good website can sometimes even eliminate the need for the actual store. Goods could be shipped directly from the warehouse.
Make existing customers come back again and again
With your business website you can easily start collecting information like customers mailing and e-mail address. Then it will be extremely easy to send out newsletters or postcards with your new products, special promotion and sales, etc.
Compete with the "big boys"
It is often difficult to compete with a large store over the share of the local market. With the help of your website you eliminate that problem. You no longer have to worry about the size of your store or the number of customer support representatives. Online your website is your face and if it is built professionally it can easily generate better sales then even those of much bigger company.
Reduce information distribution cost
Practically every business distributes some sort of information...product sell sheets, technical specifications, catalogs, order forms, proposals, etc. A business website allows you to provide that information in real time when the customer needs it at almost no cost.
In online business it does not matter if you are a one-man show or a 10,000-employee corporate giant; if you don't have a Web site, you are losing business to other companies that do.
David Cooper has been developing web sites since early 1999. Currently he runs http://www.Spaiz.net - web design company and working on a new Content Management System at http://www.azureSites.com
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