Writen by Daniel Brudgins
When if comes to founding a new website, many companies are unhappy with the choices that they have to make. There are traditionally two choices, between paying a web designer to come in and construct your website – and then pay them again each time you need an update; and building your own site: dull, two-dimensional and more likely to drive custom away than bring it in. Obviously this is not a choice at all, but a pick between two equally unpleasant options.
Even more obviously, there has to be a better way. That way is the Content Management System. Using CMS puts the capability back into your own hands. The site is at beginning designed by a professional, then you have a package that you can use to amend and update you website without having to wait or risk losing business, as well as being able to update your site according to your marketing needs.
CMS allows you to alter your website directly, so that any mistakes, typos, for example, can be altered straight away. It works on a What You See Is What You Get system, so you know exactly what you are putting onto your site. A good CMS is secure, is built in layers, to ensure flexibility, is operating system platform independent, and is easy to extend with new features that maybe your website will require as your company will grow.
When you are considering the CMS which will help you build your business web site, there is a system which can give you the benefits, and that has a full support of developers all around the world that are ready to help you.
This software is called Typo3 Content Management System. TYPO3 is a free Open Source content management system for enterprise purposes on the web and in intranets. One of the main benefits of using the TYPO3 CMS solution is that it is ideal to use for small and large businesses alike, offering a professional and stylish format that is adaptable and flexible.
What makes the Typo3 Content Management Software system so popular is how easy it is to use: anyone who has typed words onto a screen can use it comfortably. Its stylish and businesslike format means that it keeps the look of a professional web design. TYPO3 CMS can be configured in way to achieve high search engine visibility so search engines like Google, Yahoo and MSN will easily index your page, leading to more relevant traffic going to your site. No other form of online advertising can match the return on investment that search engine optimisation offers. The system also automatically updates links, so there is no more wasted time searching for 'not available' sites.
TYPO3 CMS produces a standards compliant XHTML code, and it fulfils other standards such as the WCAG 1.0 standard of creating accessible web sites for wide audience visitors even for people with disabilities. This system also guards against mistakes by preserving the integrity of the web design, and all changes can be simply reversed. The owner of the system can also set different limits for different members of staff, so that you can control who is allowed to access your administration part of CMS web site.
Daniel Brudgins is a CMS consultant and TYPO3 developer at Atto New Media LTD - who provide TYPO3 development and web design services to customers in the UK where he works both directly and indirectly in helping customers to get new companies' TYPO3 websites online.
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