Writen by Arun Tibrewal
If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.
Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.
Choose a descriptive and short domain name. It is essential to choose a good domain name. Don't go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.
Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.
Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.
Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.
Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Don't make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.
Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.
Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.
Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.
These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost - Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.
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