Writen by Daniel Wadleigh
1) A study by American Business Journals revealed that "companies with a web presence grow 46% faster than those without!"
2) To begin with, an Internet web site for your company has some rather critical values built into it. At the least, they are instantly flexible, and, very measurable, a marketers delight.
3) They are also a very economical vehicle from which to supply a lot of your latest catalog, technical or marketing information. There is a phenomenal growth in corporate sites because they deliver values. Why bother with the Internet, you ask?
4) $48,800 average income, 75% with credit cards!
5) $2.2 trillion in year 2004!
6) The fact is that a professionally created web presence has rapidly become the minimum level of declaring that this company is "with it" and is on top of the technological changes that are beneficial to conducting business.
7) You can supply clients or potential clients with valuable information, specials you are running, prices for all your products/services, status on an order, specifications on all products, instructions on all products for installing or using, and, free bonus tips on something of value.
8) The tenth value in web sites - more sales and profits! You can get at who would not naturally have gone out of their way to be introduced to you. A major benefit of a professionally created web site comes from the proper use of selling every link on the site. You have to sell them on going there in the first place, then you have to again sell them on clicking on any link on your site, then you have to sell them again on responding to your irresistible offer in order get them to go to the next step. It isn't effective to say "check it out". Why should they bother? A link should not say "Services", it should say "Services that save you time, grief and money."
Additionally, watch out for small Internet service providers, they have limited capacity and will fill up and gag your customers access to you. When the line is busy, your cash register isn't!
Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers.
Go to: http://www.more-new-customers.com to get free copy of "Marketing to Men vs. Women- the 8 different responses" and a Free copy of "Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business."
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